Head of Marketing – B2CExperience: 5+ years

Function: Marketing

Employment Type: Full time

Location: Ahmedabad (Work from Office)

About SpeedSpeed is building the next generation of global payments infrastructure, enabling fast, secure and scalable payments using Bitcoin, stablecoins and the Lightning Network. Our platform helps businesses accept payments, manage payouts, integrate payment infrastructure and reach customers across borders with real-time settlement.

The RoleWe are looking for a Head of Marketing – B2C to own and drive Speed’s consumer marketing strategy globally.

You will be responsible for building Speed’s consumer brand, driving customer acquisition and engagement, developing high-impact campaigns, and creating scalable growth channels. This role requires a strategic thinker who is equally comfortable building the strategy and getting hands-on with execution.

You will work closely with Product, Growth, Partnerships, Sales and Leadership to turn Speed into a trusted and recognized consumer brand.

Key ResponsibilitiesB2C Marketing &

• Growth

- Own Speed’s overall B2C marketing strategy and growth roadmap.
- Define target audiences, positioning, messaging and customer journeys.
- Build scalable acquisition strategies across paid, organic, social, influencers, partnerships, communities and referrals.
- Own key growth metrics including acquisition, activation, conversion, retention, CAC and LTV.
- Identify new growth opportunities and continuously experiment with new channels and campaigns.

Brand & • Positioning
- Build and strengthen Speed’s consumer brand globally.
- Develop clear, compelling messaging around Bitcoin, stablecoins and modern payment solutions.
- Lead brand campaigns, product launches and integrated marketing initiatives.
- Ensure consistent brand positioning across digital, social, content and product experiences.





Performance & • Digital Marketing
- Lead performance marketing across relevant channels.
- Develop and optimize acquisition funnels, landing pages and campaign creatives.
- Establish a data-driven experimentation and optimization framework.
- Work closely with analytics and product teams to improve conversion and customer economics.

Content, Social & • Community
- Own Speed’s consumer-facing content and social media strategy.
- Build a strong presence across relevant social platforms and communities.
- Develop campaigns, educational content, videos and other consumer marketing assets.
- Build relationships with creators, influencers, ambassadors and community leaders.

Product & • Lifecycle Marketing
- Partner with Product and Growth teams to improve onboarding and activation.
- Build lifecycle marketing programs focused on engagement, retention and reactivation.
- Translate complex products and technology into simple, consumer-friendly value propositions.
- Use customer insights and data to improve the overall customer journey.

Partnerships
- Identify and develop strategic consumer partnerships.
- Build co-marketing initiatives with brands, creators, communities and ecosystem partners.
- Develop referral, ambassador and community-led growth programs.

Team Leadership
- Build and lead a high-performing B2C marketing team.
- Set clear goals, KPIs, budgets and performance expectations.
- Manage external agencies, creators and marketing partners where required.




- Create a culture of experimentation, accountability and high-quality execution.

What We're Looking For
- 7+ years of experience in B2C marketing, growth marketing, fintech, payments, consumer technology, Web3/crypto or related industries.
- Proven experience building and scaling consumer brands or products.
- Strong understanding of performance marketing, digital acquisition, lifecycle marketing and growth funnels.
- Demonstrated ability to own marketing strategy as well as execution.
- Strong analytical and data-driven approach to decision-making.
- Experience managing marketing budgets and delivering measurable growth outcomes.
- Strong understanding of social media, content, creators and community-led growth.
- Excellent storytelling and communication skills.
- Ability to simplify complex technology into clear and compelling consumer messaging.
- Strong leadership, collaboration and stakeholder-management skills.
- Entrepreneurial mindset with the ability to operate in a fast-paced environment.

Preferred Experience
- Experience in fintech, payments, Bitcoin, stablecoins, Web3 or crypto.
- Experience scaling an early-stage or high-growth consumer product.
- Experience building acquisition, referral or community-led growth programs.
- Experience launching products across multiple geographies.
- Existing relationships with creators, influencers, communities or consumer-tech ecosystems.

What Success Looks Like
- Strong and differentiated B2C positioning for Speed.
- Consistent growth in consumer acquisition and adoption.
- Improved activation, conversion and retention.
- Scalable and measurable acquisition channels.
- Strong consumer presence across social, content and community channels.
- Successful product launches and marketing campaigns.
- A high-performing B2C marketing team and growth culture

📌 Head Of MarketingC (Ahmedabad)
🏢 Openxcell | Next-Gen AI Services
📍 Ahmedabad