Key Responsibilities

A.

Group Marketing

Strategy

- Develop and implement the annual Group Marketing strategy aligned with business and revenue objectives.
- Create property-wise marketing plans based on market positioning, target segments and commercial priorities.
- Establish transparent marketing calendars for all hotels, restaurants, banquets, events and other business verticals.
- Develop strategies for new hotel openings, repositioning and market penetration.
- Ensure consistency in brand identity, communication and customer experience across all properties.

B.

Brand

Management

- Own and strengthen the overall brand positioning of the hotel group.
- Develop brand guidelines and ensure adherence across all properties and communication channels.
- Manage brand campaigns, corporate communication and destination positioning.
- Identify opportunities for brand partnerships, collaborations and strategic alliances.
- Monitor competitor positioning and recommend initiatives to strengthen market differentiation.

C.

Digital

Marketing &

- Performance Marketing

- Lead the Group's digital marketing strategy across website, social media, search, OTA and other relevant channels.
- Drive performance marketing campaigns focused on direct bookings, revenue, lead generation and customer acquisition.
- Optimize SEO, SEM, social media and digital advertising initiatives.
- Ensure effective management of hotel websites, landing pages and digital content.
- Track digital performance through analytics and dashboards and continuously optimize campaigns.

D. Revenue &
- Commercial Marketing

- Work closely with Revenue Management and Sales to develop campaigns that generate measurable revenue.
- Create demand-generation campaigns for high-demand and low-demand periods.
- Support ADR, occupancy,



RevPAR and F&B; revenue objectives through targeted marketing initiatives.
- Develop promotional packages, seasonal campaigns, stay offers and experience-led products.
- Measure marketing contribution to room revenue, F&B; revenue, banquet revenue and overall profitability.

E.

Social

Media &

- Content

- Develop the Group's social media strategy and content calendar.
- Ensure high-quality photography, videography, storytelling and creative content.
- Build engagement and community across relevant platforms.
- Monitor social media sentiment and ensure timely responses to customer feedback.
- Leverage influencers, creators and relevant brand partnerships where commercially viable.

F.

Public

Relations &

- Communications

- Lead corporate PR and media relations for the Group.
- Develop relationships with journalists, travel media, influencers and relevant industry platforms.
- Manage press releases, media campaigns, interviews and brand announcements.
- Support crisis communication and reputation management.
- Position the Group's leadership, hotels and achievements positively in the market.

G. F&B;, Banquets &
- Events Marketing

- Develop marketing strategies for restaurants, bars, banquets, weddings, outdoor catering and events.
- Create campaigns to increase footfall, covers, average spend and event enquiries.
- Support property teams in developing local-area marketing initiatives.
- Develop partnerships with corporates, institutions, wedding planners and event agencies.

H.

Customer





Acquisition &

- Loyalty

- Develop customer acquisition and retention strategies.
- Build customer databases and support CRM initiatives.
- Drive repeat business through targeted campaigns and personalized communication.
- Analyze customer behavior, preferences and booking patterns to improve marketing effectiveness.
- Support development of loyalty and membership programs.

I.

Market

Intelligence &

- Competitor Analysis

- Conduct regular competitor and market analysis.
- Track competitor pricing, campaigns, positioning, digital presence and customer sentiment.
- Identify emerging hospitality and consumer trends.
- Convert market intelligence into actionable marketing strategies.

J.

Marketing

Budget &

- ROI

- Prepare and manage the annual Group Marketing budget.
- Ensure optimum utilization of marketing spends.
- Establish ROI benchmarks for major campaigns and marketing channels.
- Monitor cost per acquisition, ROAS, lead conversion and revenue contribution.
- Ensure marketing expenditure is aligned with approved budgets and business priorities.

K.

Property Marketing

Governance

- Establish standard marketing processes, approval mechanisms and reporting formats across all units.
- Review property-level marketing plans and performance regularly.
- Guide GMs and property marketing teams on strategic campaigns.
- Ensure all marketing activities are aligned with Group brand standards.

L. Team Leadership
- Lead, mentor and develop the Group Marketing team.
- Build specialized capabilities across digital marketing, content, PR, design and performance marketing.
- Set clear KRAs, KPIs and accountability mechanisms.
- Identify talent requirements and build a strong marketing organization to support the Group's expansion.

📌 Head of Marketing (Kolkata)
🏢 Polo Hotels Group
📍 Kolkata