House of Tech builds and scales consumer internet apps across multiple categories. We are looking for a Growth Marketing Manager who can drive app revenue with discipline, experimentation, and strong ROAS thinking.

This role is ideal for someone who:

- Has hands-on experience scaling app purchases or subscriptions
- Has managed meaningful ad budgets (1-2L/day range)
- Understands ROAS, CAC, LTV, not just installs
- Is still execution-heavy, but thinks like an owner

You will work closely with founders, product, and creative teams to turn paid traffic into predictable revenue.

RESPONSIBILITY

- Own app revenue growth through paid channels with clear ROAS accountability
- Execute and optimize Meta & Google app campaigns and other channels focused on purchases/subscriptions
- Plan and manage influencer & creator-led growth (UGC, regional creators, cost-efficient scale)
- Drive organic growth levers: ASO, referral loops, content-led installs, and retention-led growth
- Manage budgets efficiently and scale winning campaigns with disciplined optimization cadence
- Analyze the full install → purchase funnel and improve conversion with data-backed insights
- Drive creative-led growth by testing hooks, formats,



and messaging with design/content teams
- Maintain clean, scalable ad account structures (ASC, Broad, Retargeting, Testing)
- Track and report key metrics like CAC, ROAS, payback period, and cohorts
- Collaborate with product teams on paywalls, pricing, and monetization experiments

REQUIRED EXPERIENCE AND SKILLS

- 2–5 years of hands-on growth/performance marketing experience with a strong focus on consumer apps (in-app purchase or subscription models)
- Proven experience driving revenue growth with positive ROAS, managing meaningful daily budgets across Meta and Google App Campaigns
- Strong understanding of the app growth funnel (install → activation → purchase → retention → LTV) and attribution fundamentals
- Experience with creative-led growth, including ad creatives, influencer/UGC content, and organic growth experiments
- Working knowledge of app analytics & tracking tools (Firebase, GA4, AppsFlyer/Adjust) and data-driven decision making
- Comfortable operating in a fast-paced, founder-led environment, with ownership mindset and bias for experimentation

📌 Growth Marketer (Bengaluru)
🏢 House of Tech
📍 Bengaluru