Growth & Marketplace Manager WhyNotTrips

Location: First Floor, C Block, Pocket C, Sector 19, Noida, Uttar Pradesh

Working Hours: 10:00 AM – 7:00 PM

Salary: Competitive, based on experience and capabilities

Employment Type: Full-time

About: WhyNotTripsWhyNotTrips is building a technology-driven travel and experiences ecosystem that connects travellers with trip and experience organisers while providing organisers with the tools they need to manage and grow their business.

Our platform combines experience discovery, bookings, payments, CRM, customer management, communication, and organiser operations into one ecosystem.

We are now looking for a highly driven Growth & Marketplace Manager to help us build and scale the marketplace from the ground up.

About the RoleThis is not a traditional digital marketing role.

As the Growth & Marketplace Manager, you will be responsible for building the growth engine of WhyNotTrips across both sides of the marketplace:

Organisers → Experiences → Travellers → Bookings → GMV → More Organisers

You will work closely with the founders, product, technology, and organiser-success teams to acquire quality organisers, build marketplace inventory, generate traveller demand, improve conversion, and ultimately drive bookings and GMV.

This is an ideal role for someone who enjoys 0-to-1 growth, experimentation, sales, analytics, partnerships, and hands-on execution.

Key Responsibilities1.

Organiser

Acquisition

- Identify and build a pipeline of high-quality travel and experience organisers.
- Acquire organisers through Instagram, Facebook, LinkedIn, WhatsApp, email, communities, partnerships, referrals, and direct outreach.
- Develop and execute organiser acquisition campaigns.
- Conduct outreach, demos, and initial onboarding coordination.
- Build organiser referral and partnership programs.
- Identify high-potential organisers based on their inventory, audience, destinations, reputation, and booking potential.
- Continuously improve the organiser acquisition funnel from prospect → registration → activation → first booking.

2.

Marketplace

Growth
- Build and maintain a healthy supply of experiences across destinations and categories.
- Identify gaps in WhyNotTrips' marketplace inventory and proactively acquire organisers to fill them.
- Analyse which destinations, experiences, price points, and categories generate the highest demand.
- Improve marketplace liquidity by matching traveller demand with relevant experiences.
- Work with the product team to improve discovery, search, listing quality, and booking conversion.

3.





Traveller

AcquisitionDevelop and execute strategies to bring high-intent travellers to WhyNotTrips through:
- SEO and destination-based content
- Social media
- Influencer and creator partnerships
- Travel communities
- Referral programs
- Email and WhatsApp campaigns
- Organic growth
- Paid acquisition
- Affiliate and partnership channels

The focus should be on qualified traffic and bookings, not vanity metrics such as followers or impressions.

- Growth Experiments & Conversion
- Design and execute growth experiments across the organiser and traveller funnels.
- Analyse conversion rates and identify drop-off points.
- Improve landing pages, experience pages, lead forms, checkout, and booking flows.
- Develop strategies to increase repeat bookings and customer retention.
- Test referral, promotional, partnership, and incentive mechanisms.
- Continuously identify current scalable growth channels.

5. Data & AnalyticsTrack and report key growth and marketplace metrics, including:

- Organiser acquisition
- Organiser activation
- Experiences published
- Leads generated
- Bookings
- GMV
- Conversion rate
- Customer acquisition cost (CAC)
- Retention
- Repeat bookings
- Organiser churn
- Traveller retention
- Revenue and contribution economics

You will be expected to use data to make decisions rather than relying solely on assumptions.
- PartnershipsBuild strategic relationships with:

- Travel communities
- Travel creators and influencers
- Trekking and adventure communities
- Colleges and youth communities
- Corporate communities
- Travel businesses
- Tourism networks
- Local experience providers
- Other relevant distribution partners

The objective is to create repeatable distribution channels for both organisers and travellers. What We're Looking ForMust Have

- 2–5 years of experience in growth, marketplace, digital business, sales, marketing, or a related role.
- Strong understanding of customer acquisition funnels.
- Experience with organic and/or paid growth.
- Strong analytical and problem-solving ability.
- Excellent communication and relationship-building skills.
- Ability to work independently and execute quickly.




- Strong understanding of digital platforms and consumer behaviour.
- Comfortable working in an early-stage startup environment.

Strongly PreferredExperience in one or more of:
- Travel
- OTA/travel marketplace
- Marketplace startups
- D2C
- SaaS
- E-commerce
- Events/experiences
- Community-led businesses
- Early-stage startups

Experience with tools such as Google Analytics/GA4, Search Console, Meta Ads, Google Ads, CRM platforms, analytics platforms, SEO tools, and marketing automation tools will be an advantage. The Ideal CandidateYou should be someone who looks at a problem and thinks:

"How can we acquire 100 organisers, bring their audiences onto the platform, generate bookings, and do it repeatedly at a sustainable CAC?"You should be comfortable doing the work yourself rather than simply delegating it to agencies.

You should understand that

Traffic is not the goal.

Followers are not the goal.

Leads are not the goal.

The goal is:Organisers → Experiences → Travellers → Bookings → GMV → Repeat Growth

Key Performance IndicatorsYour performance will primarily be measured through:

- Number of quality organisers acquired
- Organiser activation rate
- Number of live experiences
- Traveller acquisition
- Booking conversion
- Number of bookings
- GMV generated
- Customer acquisition cost
- Repeat bookings
- Organiser retention
- Growth of scalable acquisition channels

Why Join WhyNotTrips?
- Opportunity to work on a 0-to-1 marketplace
- High ownership and direct exposure to the founders
- Opportunity to build the growth function from the ground up
- Work across marketplace, travel, technology, growth, and business development
- Significant scope to experiment and implement new ideas
- Opportunity to be part of a company aiming to build a large-scale travel and experiences ecosystem

CompensationSalary: Competitive and commensurate with experience, skills, and demonstrated ability.

Performance-based incentives may be considered based on the candidate's experience and role responsibilities.

Work Location & HoursOffice: First Floor, C Block, Pocket C, Sector 19, Noida, Uttar Pradesh

Working Hours: 10:00 AM – 7:00 PM

Employment: Full-time, office-based role

How to ApplyInterested candidates should share their updated CV/resume along with a brief description of their most significant growth or marketplace achievement.

- Candidates with demonstrated experience in building acquisition channels, scaling marketplaces, generating GMV, or taking a product from 0 to 1 are especially encouraged to apply.

📌 Growth & Marketplace Manager (India)
🏢 WhyNotTrips
📍 India