Medicine was never made for pets. It was adapted for them.

Almost everything treating your dog or cat today started as a human formulation, repurposed and repackaged for animals as an afterthought. We want to change this: healthcare made for pets from the ground up, not borrowed.

The Role

From hacking your way into a platform to grabbing market share will be your mindset. We’re looking for someone who can start hacky and convert into strong growth strategies. You will own growth across e/q-comm and D2C. This is for existing products.

But, if you identify a unique market need, you will also rally the company to engineer an opportunity there for us to own.

Metrics you own: CM2, CAC, revenue, brand growth and customer retention.

What You'll Own

- Own growth across all digital channels (ecom, qcom, d2c) from ToF to outcome on revenue and CM
- Run paid campaigns across social, search, and marketplaces that convert brand attention into growth
- Own the full funnel, awareness through conversion, in lockstep with brand work rather than off to the side of it
- Build strategies around long-tail SEO/AEO
- Responsible for retention, quality of customers and LTV
- Build tracking and attribution so every rupee spent maps to a clear outcome: CAC, ROAS, LTV
- Test relentlessly. Creative, targeting, channel mix, all of it
- Decide how the budget should split between brand and performance, and defend that call with real numbers.
- Build the marketing operating system: agencies, freelancers, internal capabilities, measurement and processes.
- Translate customer,



vet and market insight into sharper positioning, campaigns and product opportunities.
- Identify whitespace in the market and work with product, clinical and leadership teams to turn it into differentiated propositions.

What You Bring

- 5–8 years in brand and/or growth marketing, with measurable business outcomes you can clearly explain.
- Proof you can build a brand, not just execute campaigns.
- Experience building brands across both online and offline channels. This role lives in both worlds.
- Enough performance-marketing fluency to run and read paid campaigns yourself, even if brand is where you're strongest.
- Strong understanding of positioning, consumer insight, creative strategy, storytelling and brand building.
- Experience in healthcare, pharma, D2C, consumer, or another category where trust is the product is a robust plus.
- An appetite for ownership. You’ll be building the marketing function, not slotting into one that already exists.
- Sharp writing, sharp instincts and an eye for a brand that stays distinctive and consistent under pressure.
- Comfort operating with incomplete information and turning ambiguity into action.

Why This Is Worth Your Next Few Years

- You get to build the brand from the ground up, not inherit one that's already set
- This isn't a local growth mandate. The ambition is a global pet health brand, and you'd be shaping what that looks like from an early stage
- You'll work directly with leadership, with real influence over brand and growth decisions from day one

📌 Growth Lead (Bengaluru)
🏢 tail healthcare
📍 Bengaluru