About BX5

BX5 is a new-age men's wellness and performance brand being built in India with a simple ambition: to create a trusted, premium and science-led wellness brand designed for modern lifestyles.

We are at an early and exciting stage of our journey and are looking for someone who wants to build and scale a brand, not simply manage its social media.

The Role

We are looking for a highly driven Growth & Brand Manager who will work directly with the Founder and take ownership of BX5's growth and brand-building strategy. We already have a graphic design team and external partners managing Meta and Google advertising.

Your responsibility is to make all of these moving parts work together to drive the brand forward.

You will own the strategy, coordinate execution, analyze performance, and continuously identify what BX5 should do next to acquire customers, strengthen the brand, and grow revenue.

What You'll Own

Brand & Growth Strategy

- Build and execute BX5's monthly and quarterly growth roadmap
- Develop campaigns to increase awareness, customer acquisition, and revenue
- Maintain BX5's premium positioning and brand consistency
- Study competitors, consumer behaviour, and emerging D2C trends
- Identify new growth opportunities and channels

Performance & Agency Management

- Work closely with our external Meta and Google marketing teams
- Set campaign objectives, budgets and performance expectations
- Monitor CAC, ROAS, CTR, conversion rate, AOV and other key metrics
- Challenge agencies when performance is below expectations
- Turn performance data into clear actions for the creative and marketing teams

Content & Creative Direction

- Own the monthly content and campaign calendar
- Brief designers on static, carousel, video, and advertising creatives




- Develop new hooks, concepts, messaging and campaign ideas
- Ensure content balances brand building, education and conversion
- Coordinate product shoots, UGC and video content when required

Influencer & Community Growth

- Identify relevant creators, influencers and communities
- Develop influencer and UGC collaborations
- Build campaigns that generate trust, awareness and authentic customer content
- Explore partnerships that can introduce BX5 to new audiences

D2C & Conversion

- Monitor the customer journey from ad → website → product → checkout
- Identify opportunities to improve website conversion
- Work on offers, bundles, subscriptions, and promotional strategies
- Coordinate WhatsApp, email, retargeting, and retention initiatives
- Use customer feedback and data to improve marketing decisions

What We're Looking For
- 3–6 years of experience in D2C, e-commerce, consumer brands, wellness, beauty, nutrition, or lifestyle
- Experience helping grow a consumer brand in India
- Strong understanding of Meta and Google advertising, even if you are not personally operating the campaigns
- Strong understanding of CAC, ROAS, AOV, LTV, conversion and retention
- Experience working with marketing agencies, designers, creators and influencers
- Understanding of Shopify and D2C customer journeys
- Strong analytical and commercial mindset




- Excellent communication and execution skills
- Comfortable working directly with founders in a fast-moving startup workplace

We'd Especially Like to Meet You If You have previously worked with a D2C brand and can show us:
- What the brand looked like when you joined
- What you personally changed
- How revenue/customer acquisition improved
- Campaigns or launches you helped build
- CAC/ROAS/conversion improvements you achieved
- Examples of creative or growth experiments that worked

This Role Is NOT For Someone Who
- Only schedules social media posts
- Only coordinates with agencies without understanding the numbers
- Only knows branding but not customer acquisition
- Waits for the Founder to provide every campaign idea
- Cannot connect marketing activity to measurable business outcomes

What Success Looks Like Within your first 6–12 months, we expect you to help BX5:
- Build a recognizable and trusted brand
- Create a consistent customer-acquisition engine
- Improve marketing efficiency and conversion
- Build a strong content and creative system
- Develop influencer and community channels
- Improve repeat purchase and customer retention
- Create a clear, data-driven growth roadmap

Why Join BX5? This is not a role where you inherit a mature brand and simply maintain it.

You will join BX5 at an early stage and have the opportunity to help build the brand from the ground up, working directly with the Founder and playing a meaningful role in how the company grows.

If you have helped build or scale a D2C brand before, we'd like to hear from you.

When applying, please share your CV along with 2–3 examples of brands, campaigns or growth projects you have personally worked on.

📌 Growth & Brand ManagerC Wellness (Ahmedabad)
🏢 BX5Health
📍 Ahmedabad