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POKONUT is looking for a ?????? ?????? ??? ?????????? to take ownership of our paid performance marketing and help scale our D2C business through Google Ads.

This is a hands-on role for someone who has experience building, managing, and scaling Google Ads campaigns and performance marketing systems. The ideal candidate should have robust D2C/e-commerce experience and be comfortable working across Google Ads, GA4, Google Merchant Center, Google Tag Manager, and Google Search Console.

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- Plan, execute, manage, and scale Google Ads campaigns across Search, Performance Max, Shopping, Video, and Demand Gen.
- Develop campaign structures, audience strategies, bidding strategies, and budget allocation based on business and performance goals.
- Manage Google Merchant Center (GMC), including product feed health, optimisation, troubleshooting disapprovals, and maintaining accurate product data.
- Manage and optimise GA4 tracking, events, conversions, audiences, and reporting to ensure accurate performance measurement.
- Use Google Tag Manager (GTM) to set up, manage, test, and troubleshoot tags, triggers, and variables for conversion and event tracking.
- Monitor Google Ads performance regularly and identify opportunities, issues, and areas for improvement.
- Run structured experiments across creatives, audiences, bidding strategies, campaigns, and landing pages.
- Build and improve campaign infrastructure, tracking, and measurement frameworks where required.
- Work with creative and content teams to develop high-performing ad assets based on campaign insights.
- Analyse key performance metrics including ROAS, CAC, CTR, CVR,



AOV, CPC, CPA, and revenue.
- Prepare performance reports and translate campaign data into clear, actionable recommendations for leadership.
- Monitor Google Search Console for search performance, indexing, coverage, and site-related issues.
- Stay updated with Google Ads platform changes, new features, campaign formats, and performance marketing best practices.
- Collaborate with finance, category, and supply chain teams to align advertising spend with margins, inventory, revenue targets, and business priorities.

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- 3–4 years of hands-on experience in Google Ads / Performance Marketing.
- Strong experience with D2C / e-commerce brands.
- Hands-on experience managing and scaling Google Ads campaigns.
- Strong working knowledge of Search, Performance Max, Shopping, Video, and Demand Gen campaigns.
- Practical experience with Google Analytics 4 (GA4), including events, conversions, audiences, and reporting.
- Hands-on experience with Google Merchant Center (GMC) and product feed management.
- Working knowledge of Google Tag Manager (GTM), including tag, trigger, and variable setup and troubleshooting.
- Experience using Google Search Console to monitor search performance and website health.




- Strong understanding of performance metrics such as ROAS, CAC, CTR, CVR, CPA, CPC, and AOV.
- Strong analytical and problem-solving skills.
- Ability to independently manage campaigns, analyse performance, and take corrective action.

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- Experience in personal care, beauty, wellness, Ayurveda, FMCG, or similar D2C categories.
- Experience building or scaling paid media accounts from an early stage.
- Proficiency in Excel / Google Sheets.
- Experience with Looker Studio or other marketing dashboards.
- Strong understanding of the relationship between paid media, landing pages, creative, conversion rate, and overall business performance.
- Solid communication and collaboration skills.
- Comfortable working in a fast-paced, high-growth D2C workplace with a high level of ownership.

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- High ownership and responsibility for a key part of the company's paid performance engine.
- Opportunity to work on a growing D2C brand and directly influence business outcomes.
- Close collaboration with founders and senior leadership.
- Opportunity to build, test, and scale performance marketing strategies.
- Fast-paced workplace with significant scope for learning and growth.

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We are looking for someone who is hands-on, analytical, commercially minded, and execution-focused — someone who doesn't just monitor campaigns but understands the numbers, identifies opportunities, takes action, and connects paid media performance to overall business growth.

Apply now or share your profile with us: [email protected]

📌 Google Ads Specialist - Senior (Bengaluru)
🏢 Pokonut
📍 Bengaluru