Position: Go-to-Market (GTM) SpecialistLocation: Prabhadevi, Mumbai

Work Mode: Work From Office

Employment Type: Full Time

Experience: Minimum 7 Years

About the RoleWe are looking for an experienced and results-driven Go-to-Market (GTM) Specialist to develop and execute integrated go-to-market strategies for clients, products, and services.

The ideal candidate should have strong expertise in digital marketing, paid media, market research, customer segmentation, campaign strategy, positioning, and performance marketing. The candidate will work closely with the sales, creative, content, and performance marketing teams to develop and execute strategies that drive brand awareness, qualified leads, customer acquisition, and business growth.

Key Responsibilities

- Develop and execute end-to-end Go-to-Market strategies based on business objectives, target audiences, market trends, and competitive landscape.
- Conduct detailed market research, competitor analysis, customer research, and audience analysis.
- Define target markets, customer segments, buyer personas, positioning, messaging, and value propositions.
- Develop integrated digital marketing strategies across Google Ads, Meta Ads, and LinkedIn Ads.
- Plan, execute, monitor, and optimize paid advertising campaigns across multiple platforms.
- Develop campaign objectives, media plans, budgets, audience strategies, messaging, and KPIs.
- Work closely with creative and content teams to develop ad creatives, copy, landing pages, and campaign assets.
- Collaborate with sales and business development teams to ensure marketing campaigns generate relevant and qualified leads.
- Develop strategies for lead generation, customer acquisition, remarketing, retargeting, and conversion optimization.
- Monitor campaign performance and optimize campaigns based on data and business objectives.




- Analyse key performance metrics including CPL, CPA, CTR, CPC, conversion rates, ROAS, CAC, and overall campaign ROI.
- Identify new market opportunities, customer segments, acquisition channels, and growth opportunities.
- Create detailed campaign reports, dashboards, presentations, and performance insights for management and clients.
- Translate campaign data and market insights into actionable recommendations.
- Stay updated with changes in Google Ads, Meta Ads, LinkedIn Ads, digital marketing trends, consumer behaviour, and emerging advertising technologies.
- Manage multiple projects and campaigns simultaneously while ensuring timely execution and delivery.
- Work with cross-functional teams including creative, content, performance marketing, sales, and account management.

Required Skills & Qualifications
- Minimum 7 years of relevant experience in Go-to-Market, Digital Marketing, Performance Marketing, Growth Marketing, Product Marketing, or a similar role.
- Strong hands-on experience with:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Strong understanding of paid media strategy, lead generation, conversion funnels, audience targeting, and campaign optimization.
- Strong understanding of B2B and B2C marketing strategies.
- Experience in developing and executing end-to-end marketing and GTM strategies.
- Strong analytical skills with the ability to interpret campaign and business data.




- Excellent understanding of marketing KPIs and performance metrics.
- Strong communication, presentation, and stakeholder management skills.
- Ability to work closely with creative and performance teams and provide clear strategic direction.
- Solid project management and organizational skills.
- Proficiency in Google Analytics, Google Sheets/Excel, and PowerPoint/Google Slides.

Preferred Qualifications
- Experience working in a Digital Marketing/Advertising Agency.
- Experience managing multiple clients and campaigns simultaneously.
- Experience handling substantial advertising budgets.
- Google Ads and Meta certifications will be an advantage.
- Experience with CRM, marketing automation, analytics, and lead management platforms.
- Experience in developing marketing strategies for multiple industries and business categories.

Key Performance Indicators (KPIs)
- Successful development and execution of GTM strategies.
- Lead quality and lead generation performance.
- Campaign ROI and ROAS.
- Cost per Lead (CPL) and Customer Acquisition Cost (CAC).
- Conversion rates and revenue contribution.
- Successful launch and adoption of new products/services.
- Growth in target markets and customer segments.
- Overall campaign and business performance.

Ideal CandidateThe ideal candidate is a strategic thinker with strong hands-on digital advertising expertise who can understand a business objective, identify the right target audience, develop a GTM strategy, execute campaigns across Google, Meta, and LinkedIn, and use data to continuously improve performance. The candidate should be proactive, commercially driven, analytical, and comfortable taking ownership of projects from strategy and planning through execution and performance optimization.

📌 Go To Market (GTM) Specialist (Mumbai)
🏢 Tech Bay Leaf
📍 Mumbai