Location: Mumbai

Experience: 5–10 years

Employment: Full-time

About the RoleWe are looking for a commercially driven Exhibition Sales & Business Development Lead to take ownership of the sales and business development function for an upcoming international exhibition in Dubai.

This is a hands-on role for someone who understands the B2B exhibitions and events business, has strong business development instincts, and can build a sales pipeline, develop new opportunities and convert relationships into exhibitors, sponsors and commercial partners.

The immediate mandate is to drive the commercial growth of our upcoming exhibition, while identifying opportunities to scale it into a larger and more valuable industry platform.

What You Will Do

- Own the exhibition's sales strategy, pipeline and revenue targets.
- Identify and develop new exhibitor, sponsor and commercial partnership opportunities.
- Build and manage a strong prospect pipeline across relevant industries and markets.
- Research and identify new sectors, brands and businesses that could participate in the exhibition.
- Personally lead prospecting, meetings, presentations, negotiations and closures.
- Develop customised commercial proposals and sponsorship packages.
- Build and maintain strong relationships with exhibitors, sponsors, industry bodies and strategic partners.
- Identify opportunities to expand the exhibition's commercial proposition beyond traditional exhibition space.
- Develop new ideas for sponsorships, partnerships, industry programmes and other revenue-generating opportunities.




- Maintain accurate pipeline forecasts and provide regular updates on sales performance.
- Work closely with the Project Head and senior leadership on commercial strategy, pricing, key accounts and major negotiations.
- Establish a disciplined sales process and, as the business grows, help build and manage a sales team.

- What We're Looking For

- 5–10 years of experience in exhibition sales, B2B events, sponsorship sales, media sales or a related commercial role.
- Demonstrated experience in selling exhibition space, sponsorships, partnerships or other B2B commercial opportunities.
- A solid network of potential exhibitors, sponsors and industry decision-makers will be a significant advantage.
- Proven ability to independently build a pipeline and close business.
- Strong prospecting, presentation, negotiation and relationship-building skills.
- Commercially astute, entrepreneurial and target-oriented.
- Comfortable working independently and taking ownership of outcomes.
- Excellent communication skills and the ability to engage confidently with senior decision-makers.

- More Than a Sales RoleWe are looking for someone who can see beyond the existing exhibition model. The ideal candidate will not simply ask,



"Who can we sell a booth to?" They will ask:

"Who else should be part of this ecosystem, what value can we create for them, and how can we make this exhibition significantly bigger and more commercially valuable?"

You will have the opportunity to work closely with the Project Head and senior leadership to shape the commercial direction of the exhibition.

An Opportunity to Build Something BiggerThe immediate focus will be on growing the upcoming Dubai exhibition. However, the longer-term prospect extends well beyond a single event.

The successful candidate will have the opportunity to identify and develop new exhibition concepts in Dubai and other international markets, and play a significant role in building and growing the organisation's international exhibitions division.

This could include identifying new industry opportunities, developing exhibition concepts, building commercial propositions, establishing partnerships and ultimately taking new events from concept to market.

For the right person, this is an opportunity to move beyond exhibition sales and become part of building an international exhibitions portfolio.

If you are a hands-on business developer who enjoys creating opportunities, opening doors and turning ideas into revenue, we'd like to hear from you.

ApplyPlease share your CV along with a brief note outlining your experience in exhibition/event sales and the kind of business opportunities you have successfully developed or closed.

📌 Exhibition Sales & Business Development Lead (Mumbai)
🏢 Fourplus Media
📍 Mumbai