E-commerce Manager – Track What Matters (TWM), by Roadcast

Location: Naraina Vihar, New Delhi (On-site) | Department: Marketing & D2C

Role Overview

Roadcast is looking for an experienced E-commerce Manager to lead the direct-to-consumer growth engine for Track What Matters (TWM) — its consumer-facing brand of smart GPS trackers, dash cams, and connected safety devices for people, pets, vehicles, and assets. This is a high-ownership role for a performance-driven e-commerce skilled who can run the full D2C and marketplace operation — from website and platform management to paid acquisition, conversion optimization, and revenue growth — and who wants to build a consumer electronics brand from a position of real influence rather than a narrow, siloed function.

About Roadcast and TWM

Founded in 2015, Roadcast has built its reputation as a leading fleet management and telematics technology company in India, developing technology to track vehicle and asset locations and providing organizations with a comprehensive suite of mobility management tools that help them scale their operations. The company today has a strong presence across India and internationally, serving over 300 enterprises, more than 2,50,000 vehicles, and 60,000 drivers, and continues to invest heavily in AI-driven logistics automation and fleet efficiency.

Building on that enterprise-grade telematics expertise, Roadcast launched Track What Matters (TWM) to bring the same real-time tracking intelligence to everyday consumers. TWM's product range spans wired and wireless GPS trackers, ID-card trackers for children and elderly family members, pet trackers, dash cams, and asset trackers — all connected through a single app offering live location updates, geofencing and safe-zone alerts, and movement history. The brand's positioning, "We Protect Everything That Matters To You," reflects a mission to make advanced IoT-based safety technology simple, affordable, and accessible to Indian households.





As TWM scales its D2C and marketplace footprint, this role sits at the intersection of Roadcast's deep IoT engineering capability and a fast-growing consumer electronics brand — offering a rare opportunity to shape both strategy and execution from the ground up.

Key Responsibilities

E-commerce Operations & Platform Management Own end-to-end management of the TWM website (Shopify) and all marketplace storefronts, including Amazon and Flipkart, ensuring accurate listings, pricing, inventory visibility, and a seamless customer purchase journey across every channel.

Sales Growth & Customer Acquisition Drive month-on-month revenue growth by identifying and executing on new customer acquisition opportunities, optimizing the sales funnel across web and marketplaces, and building repeatable playbooks for scaling demand.

Paid Advertising & Performance Marketing Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, Amazon Ads, and Flipkart Ads — managing budgets, bidding strategies, and creative testing to maximize return on ad spend while maintaining healthy customer acquisition costs.

Conversion Rate Optimization (CRO) & Experimentation Run structured A/B tests across landing pages, product listings, checkout flows, and ad creatives to systematically improve conversion rates, average order value, and overall funnel efficiency.

Performance Tracking & Reporting Own the KPI dashboard for e-commerce — traffic, conversion, CAC, ROAS, AOV,



and revenue — using GA4 and platform-native analytics tools to generate insights that inform weekly and monthly business decisions.

Marketplace Expansion Identify and onboard new marketplace opportunities, including Quick Commerce platforms, to broaden TWM's distribution footprint and capture emerging consumer buying behavior.

Required Qualifications

Experience 4–5 years of hands-on experience in e-commerce or D2C roles, ideally within consumer electronics, IoT, or technology-driven product categories.

Platform Proficiency Demonstrated working expertise with Shopify, Amazon Seller Central, and Flipkart Seller Hub, including catalog management, order operations, and platform-specific advertising consoles.

Technical & Analytical Skills Strong command of GA4 and web analytics, with a proven track record in performance marketing strategy, campaign optimization, and data-led decision-making.

Preferred (Bonus) Prior experience working with Quick Commerce platforms (Blinkit, Zepto, Instamart, or similar) is a strong plus.

Why Join Roadcast

This is a role built for ownership, not just execution. You will run TWM's e-commerce charter with direct accountability for outcomes, backed by the credibility and engineering depth of a company already trusted by hundreds of enterprise fleet customers. You'll work at the intersection of hardware, IoT, and consumer marketing — a combination few D2C roles offer — with genuine scope to shape strategy, experiment freely, and see the direct impact of your decisions on a growing consumer brand.

For a performance marketing or e-commerce professional looking to move from managing a channel to owning a business outcome, this is that opportunity.

How to Apply

Interested candidates should submit their updated resume along with a brief note on relevant e-commerce/D2C achievements to [email protected], with the subject line "Application: E-commerce Manager – TWM". Shortlisted candidates will be contacted for the next steps in the interview process.

📌 Ecommerce Manager (Delhi)
🏢 RoadCast
📍 Delhi