Company Description TESORA is an emerging silver jewelry brand that strives to be India’s most loved, design-forward destination for contemporary and timeless pieces. The company focuses on combining beauty, value, and versatility to appeal to customers across generations, styles, and occasions. TESORA emphasizes thoughtful design and quality craftsmanship, offering silver jewelry that fits both everyday wear and special events.

Applicants joining TESORA will be part of a growing brand that values creativity, customer delight, and a up-to-date approach to jewelry retail.

- Role Description

We are looking for a creative, analytical, and result-driven Digital Marketing professional to manage and grow our brand's digital presence. The role will involve Performance Marketing, Social Media Management, Content Planning, Shoot Coordination, and overall digital brand building. The ideal candidate should be comfortable balancing data-driven marketing with creative execution, particularly for a jewellery/fashion/lifestyle brand.

Key Responsibilities

1. Performance Marketing

Plan, execute, and optimize paid marketing campaigns across Meta, Google, and other relevant digital platforms.

Manage campaign budgets and monitor daily performance.

Work towards improving key metrics including ROAS, CAC, CPA, CTR, CPC, Conversion Rate, and Revenue.

Create and test different audiences, creatives, ad copies, offers, and campaign strategies.

Conduct regular analysis and provide actionable insights and recommendations.

Manage retargeting and remarketing campaigns.

Coordinate with the website/e-commerce team to improve conversions and customer acquisition.

Prepare weekly and monthly performance reports.

2. Social Media Management

Develop and execute the overall social media strategy and content calendar.

Manage platforms such as Instagram, Facebook, Pinterest, and other relevant channels.

Plan engaging content including Reels, Posts, Stories, Carousels, Product Content,



and Campaigns.

Stay updated with social media trends and identify relevant opportunities for the brand.

Work towards increasing brand awareness, engagement, followers, reach, and website traffic.

Coordinate with designers, photographers, videographers, influencers, and external agencies.

Monitor social media performance and continuously optimize the content strategy.

3. Content & Shoot Management

Conceptualize and plan product, lifestyle, campaign, and social media shoots.

Create mood boards, references, shot lists, and content requirements.

Coordinate with photographers, videographers, models, stylists, makeup artists, and other vendors.

Ensure shoots are executed as per the brand's aesthetic, requirements, timelines, and budgets.

Identify content requirements for upcoming launches, campaigns, festive occasions, and promotions.

Ensure sufficient and regular content is created for social media, advertising, website, and other marketing requirements.

Manage post-shoot content selection and coordinate editing and final deliverables.

4. Creative & Brand Coordination

Maintain consistency in the brand's visual identity, communication, and tone of voice across all digital platforms.

Work closely with the internal team to plan new product launches and marketing campaigns.

Suggest innovative campaign ideas and digital initiatives.

Coordinate with designers and creative partners for ad creatives, website banners, social media assets, and other marketing requirements.

5. Reporting & Analysis

Track and analyse overall digital marketing performance.





Share regular reports covering:

Website traffic

Sales and conversions

Advertising performance

Social media growth and engagement

Customer acquisition

Key learnings and recommendations

Identify what is working, what is not working, and recommend explicit next steps.

Required Skills & Qualifications

Experience in Digital Marketing, Performance Marketing, and Social Media Management.

Hands-on experience with Meta Ads Manager and preferably Google Ads.

Strong understanding of e-commerce and conversion-driven marketing.

Ability to understand and analyse marketing data and take action based on insights.

Good understanding of Instagram and short-form video content.

Experience in planning and coordinating brand/product shoots.

Strong creative sense and understanding of visual aesthetics.

Excellent communication, coordination, and project management skills.

Ability to work independently and take ownership of the complete digital marketing function.

Preferred Experience

Experience of 2–5 years in digital marketing.

Prior experience working with an e-commerce, jewellery, fashion, beauty, or lifestyle brand will be preferred.

Key Performance Indicators (KPIs)

Growth in online revenue and conversions

ROAS and cost efficiency of paid campaigns

Customer acquisition cost

Website traffic and conversion rate

Social media reach and engagement

Growth in followers and community

Quality and consistency of content

Timely execution of campaigns and shoots

Overall growth of the brand's digital presence

What We Are Looking For

We are looking for someone who can take ownership of the complete digital marketing journey—from planning creative content and shoots to running performance campaigns and analysing results. The person should be equally comfortable with numbers, creativity, execution, and coordination and should actively contribute ideas to grow the brand.

📌 Ecommerce Manager (Mumbai)
🏢 TESORA BY SHANKESH
📍 Mumbai