Scope & Responsibilities

Purpose

Own the technical execution and optimisation of JAUR’s e-commerce ecosystem across Shopify, Klaviyo and the website, ensuring operational excellence, seamless launches and strong customer experience. Translate Brand & Marketing strategy and Growth objectives into effective digital execution.

- Shopify Management

- Manage day-to-day Shopify operations, product uploads, variants, collections, tagging and merchandising
- Maintain catalogue, inventory visibility, pricing and product availability
- Manage homepage, navigation, banners, featured products and promotional updates
- Implement offers, discounts, bundles and gift-with-purchase initiatives

- CRM & Klaviyo

- Build, deploy and QA CRM campaigns and templates
- Manage automated flows including Welcome, Abandonment, Post-Purchase, Winback and VIP
- Implement customer segmentation defined by Growth
- Manage scheduling, deliverability, testing and campaign deployment
- Track CRM performance, revenue attribution and flow effectiveness

- Website Management & Optimisation

- Manage landing pages, homepage, collections, navigation and product merchandising
- Optimise search, product discovery, mobile experience and checkout
- Implement CRO recommendations and improve customer journeys
- Monitor site health, errors, broken links and overall functionality

- E-commerce Analytics & SEO

- Monitor conversion, AOV, revenue, customer behaviour and product performance




- Identify opportunities and issues across the e-commerce funnel
- Manage in office SEO including metadata, product/collection SEO, alt text and internal linking
- Coordinate technical SEO requirements

- Campaign & Launch Execution

- Ensure products, collections, landing pages, promotions and CRM are launch-ready
- Implement campaign and promotional requirements across digital touchpoints
- Own pre-launch, launch and post-launch QA

- Integrations & Technical Operations

- Manage Shopify, Klaviyo, GA4, Meta, Google, Reviews, Loyalty, Payment, Shipping and Analytics integrations
- Troubleshoot operational issues and coordinate with developers or external partners where required

- Cross-functional Collaboration

- Work closely with Brand & Marketing on campaign and customer communication execution
- Work with Growth on conversion, retention and revenue objectives
- Collaborate with Creative, Project and external technical teams to ensure seamless delivery

Core ownership: Shopify | Klaviyo | Website | E-commerce Operations | CRM Execution | Merchandising | CRO | Analytics | Launch Execution

Ideal Candidate:

• 3–5 years of D2C e-commerce experience

• Strong hands-on experience with Shopify + Klaviyo

• Experience in e-commerce merchandising

• Strong ownership & attention to detail

• Immediate joiner / short notice preferred

Mumbai | On-site | WFO

Join JAUR Studio & help build the future of luxury jewellery e-commerce.

📌 E-Commerce And CRM SpecialistC) (Mumbai)
🏢 JAUR
📍 Mumbai