We are looking for a high-impact Director of Product Marketing to lead strategic product marketing for our enterprise SaaS portfolio, with a strong focus on procurement, Source-to-Pay, supply chain technology, AI-first marketing, enterprise software positioning, go-to-market strategy, product launches, competitive intelligence, sales enablement, and content strategy. This is an exciting opportunity for a senior marketing leader who thrives at the intersection of market insight, product strategy, customer value storytelling, revenue growth, and high-impact content leadership. The ideal candidate brings deep expertise in B2B SaaS product marketing, exceptional skill in crafting differentiated messaging and content for complex software solutions, and a proven ability to influence cross-functional teams including product management, sales, demand generation, and customer success.

You will play a critical role in shaping market perception, accelerating pipeline, improving product adoption, strengthening our leadership position in the enterprise technology space, and elevating our content strategy through an AI-first approach. If you have a strong track record of driving go-to-market excellence, building impactful narratives and content for enterprise buyers, and applying AI-powered marketing approaches to improve strategy, execution, content creation, and productivity, this role offers the scale, visibility, and strategic ownership to make a measurable business impact.

Key Responsibilities

- Lead product marketing strategy for Zycus' enterprise SaaS portfolio with a focus on procurement and Source-to-Pay solutions.
- Develop compelling positioning, messaging, and differentiated value propositions for target buyer personas and market segments.
- Own and drive the content strategy aligned to product marketing goals, including thought leadership, solution narratives, product collateral, campaign assets,



case studies, website messaging, and sales content.
- Ensure all product marketing and content initiatives reflect a strong AI-first mindset, leveraging AI tools and workflows for research, ideation, content development, optimization, personalization, and performance analysis.
- Drive go-to-market planning and execution for product launches, feature releases, and strategic campaigns.
- Partner closely with product management, sales, demand generation, customer success, and leadership teams to ensure cross-functional alignment and measurable business outcomes.
- Build and maintain strong competitive intelligence frameworks to inform sales enablement, market strategy, and product differentiation.
- Create high-impact sales enablement content including pitch decks, battlecards, solution narratives, case studies, thought leadership assets, and executive-ready messaging.
- Analyze market trends, customer insights, content performance metrics, and campaign outcomes to refine messaging and improve go-to-market effectiveness.
- Champion an AI-first marketing approach by embedding AI into product storytelling, content development, market education, campaign strategy, and internal productivity.
- Establish clear success metrics tied to pipeline influence, product adoption, market penetration, content impact, and revenue contribution.
- Mentor and guide product marketing initiatives at a strategic level while fostering innovation, content excellence, and accountability.

Required Qualifications





- 10+ years of experience in product marketing, with significant experience in enterprise SaaS environments.
- Proven expertise in product marketing for procurement, Source-to-Pay, supply chain, or related B2B technology domains.
- Strong track record of owning positioning, messaging, content strategy, and go-to-market strategy for complex software products.
- Demonstrated experience leading high-quality B2B content initiatives that support awareness, demand generation, sales enablement, and customer engagement.
- Demonstrated ability to work cross-functionally with product, sales, customer success, and executive stakeholders.
- Experience building competitive intelligence programs and translating insights into market-facing narratives and content.
- Excellent communication, storytelling, content leadership, and presentation skills with the ability to influence senior stakeholders.
- Strong analytical mindset with experience measuring campaign, content, and go-to-market impact.
- AI-first mindset with practical understanding of how AI can enhance marketing strategy, content creation, execution, and business outcomes.

Preferred Skills

- Experience marketing procurement technology, Source-to-Pay platforms, or enterprise automation solutions.
- Familiarity with global B2B buying cycles and enterprise sales motions.
- Experience in high-growth SaaS organizations serving large enterprises.
- Ability to translate technical capabilities into clear customer value, business benefits, and compelling content for different stages of the buyer journey.
- Strong leadership presence with the ability to shape strategic narratives and content direction in a rapid-paced environment.
- Experience using AI-powered tools for research, messaging optimization, content development, content personalization, and performance analysis.

📌 Director of Product Marketing (Bengaluru)
🏢 Zycus
📍 Bengaluru