About Us

At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.

Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.

Job Summary

We are hiring a Digital Performance Marketer - Meta (5-8 years) to own our paid acquisition engine across India. You will independently manage a monthly budget, driving qualified lead volume at target CPQL and building downstream sales pipeline.

Where You Can Create Impact

- Campaign Ownership: Scale Meta (FB/IG) Ads end-to-end with ₹20L+/month spend, hitting strict CPQL and pipeline targets
- Account Architecture: Build structured prospecting, retargeting, and lookalike layers using a mix of Advantage+ and manual controls
- Creative Testing: Lead a high-velocity engine producing 15-25 ad variants/month (UGC, founder-led, short-form video), directing designers and video producers
- Lead Quality Loop: Collaborate with sales on form design, intent qualification, and spam control via weekly closed-loop CRM reviews
- Tracking & CRO: Own Pixel, CAPI, offline conversion uploads, and value-based bidding; run continuous landing page A/B tests

Requirements

Must Haves

- 5-8 years in performance marketing, with 3+ years managing Meta Ads for B2B / SaaS / Fintech




- Proven experience managing ₹20L+/month budgets in the Indian market
- Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting
- Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions
- Skilled in writing hooks, scripting, and executing structured creative sprints
- Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL

Positive to Haves

- Exposure to the Indian SMB accounting or Tally ecosystem
- Experience with Click-to-WhatsApp ads and lead-to-CRM automations
- Secondary channel exposure (Google Ads / YouTube) and CRO tools (Webflow, Unbounce, Hotjar)

Benefits Our Way of Life — The Karbon Values

- C - Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
- E - Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
- O - Own It End-to-End. No loose ends. We take full responsibility—from data collection to final compliance.

Perks & Benefits
- Upskilling Policy: Access to courses, tools, and continuous learning.
- Team Outings: Offsites and outings to celebrate wins and build camaraderie.
- Engagement Initiatives: Hackathons, open demos, game nights, and more.
- Flexible Work-from-Home: Up to 12 WFH days every 6 months.
- Menstrual WFH: Women employees can avail up to 3 WFH days per month.
- Mobility Benefits: Relocation support and travel allowances.
- Parental Support: Maternity, paternity, and adoption leave.

📌 Digital Performance Marketer - Meta (Bengaluru)
🏢 Karbon Business
📍 Bengaluru