SEO &

- Organic Growth Develop and execute BlueAnt's SEO strategy.

Conduct keyword and search-intent research around investments, SIPs, mutual funds, tax planning, etc.

Optimise website pages, blogs, and landing pages.

Improve Google search rankings and organic traffic.

Manage Google Business Profile and local SEO.

Explore AEO/GEO and AI-search optimisation. ### ? Social Media &

- Content * Manage BlueAnt's presence across Instagram, Facebook, LinkedIn, and YouTube.

Create and manage content calendars.

Develop financial education content, Reels, Shorts, blogs, and social posts.

Build audience, engagement, and brand awareness.

Develop YouTube SEO and content strategies. ### ? Website &

- Lead Generation Improve website content, SEO, UX, and conversion rates.

Create landing pages for campaigns.

Develop digital lead-generation strategies.

Work with the sales team to improve lead quality and conversion. ### ? Paid Marketing * Plan and optimise Google Ads and Meta Ads campaigns.

Monitor CPL, conversions, lead quality, and ROI.

Test audiences, creatives, landing pages, and campaigns. ### ? Analytics &

- Growth * Track performance using GA4, Google Search Console, GTM, Looker Studio, and other relevant tools.





Prepare monthly performance reports.

Identify new digital growth opportunities and continuously optimise campaigns. ## Key KPIs Organic traffic & keyword rankings Website enquiries and qualified leads Social-media reach & engagement YouTube growth Google Business visibility Cost per lead & campaign ROI Overall digital brand visibility ## Requirements 3–5 years of hands-on digital marketing experience.

Robust SEO and content marketing knowledge.

Experience with Google Ads and Meta Ads.

Experience with social media and YouTube.

Knowledge of website optimisation and CRO.

Experience with GA4 and Search Console.

Knowledge of AEO/GEO and AI-powered marketing is an advantage.

Strong analytical, creative, and communication skills.

Ability to independently plan, execute, and measure digital campaigns.

Ideal Candidate

We are looking for someone who can think beyond “posting content” and take ownership of the bigger question: > How do we make BlueAnt more visible, credible, and successful online?

The person should be capable of building, growing, optimising, and measuring BlueAnt's complete digital presence.

📌 Digital Marketing Specialist – SEO & Social Media. (Noida)
🏢 BLUEANT FINSERV PRIVATE
📍 Noida