Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns on Meta Ads (Facebook & Instagram).
- Manage and optimize Google Ads campaigns including Search, Display, Performance Max, and Remarketing.
- Create and manage YouTube Ads campaigns for lead generation and brand awareness.
- Execute and optimize LinkedIn Ads campaigns for B2B and brand marketing objectives.
- Monitor campaign performance, budgets, CPC, CPL, CTR, ROAS, and conversions.
- Conduct audience research, keyword research, and competitor analysis.
- Set up conversion tracking using Google Tag Manager, Google Analytics (GA4), and Meta Pixel.
- Prepare daily, weekly, and monthly campaign performance reports with actionable insights.
- Coordinate with the creative team for ad copies, banners, videos, and landing page requirements.
- Perform A/B testing for creatives, audiences, and campaign strategies to improve results.




- Ensure lead quality and work closely with the sales team for campaign optimization.

Required Skills

- Hands-on experience with:

- Meta Ads Manager

- Google Ads

- YouTube Advertising

- LinkedIn Campaign Manager
- Robust understanding of lead generation and performance marketing.
- Knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience in campaign budgeting and optimization.
- Good analytical and reporting skills using Excel and Google Sheets.
- Excellent communication and coordination skills.
- Walk in Interview - 11:00 AM - 02 :00 PM
- Email - [email protected]
- 7th Floor, JB Metro Height Building, Transport Nagar, Lucknow

📌 Digital Marketing Specialist (Lucknow)
🏢 A K Constructions
📍 Lucknow