Role Description The ideal candidate is someone who is creative, trend-aware, data-driven, and execution-focused. They should be able to identify what works on social media, turn ideas into engaging content, understand performance data, and continuously improve the digital presence of Learn with Leaders.

A candidate who can create compelling content, understand the education audience, grow Instagram and

YouTube organically, generate leads, and take ownership of digital marketing initiatives will be a strong fit for this role.

Key Responsibilities (Instagram and YouTube Expert)

 Develop and execute social media strategies for Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms.

 Create and manage engaging Reels, short-form videos, YouTube videos, posts, carousels, stories, and other content.

 Plan, create, launch, and manage Instagram and Meta advertising campaigns to promote Learn with Leaders programs, camps, workshops, and events.

 Research trending topics, hashtags, formats, sounds, and content ideas relevant to our target audience.

 Create and test different ad creatives, Reels, videos, copy, headlines, CTAs, and audience segments.

 Coordinate with designers, video editors, content writers, and internal teams to produce high-quality content.

 Develop creative concepts and scripts for Instagram Reels and YouTube Shorts.

 Manage the YouTube channel, including video titles, descriptions, thumbnails, keywords, playlists, and basic

SEO.

 Manage campaign budgets and optimize ads to improve reach, engagement, leads, enquiries, and conversions.

 Conduct A/B testing of creatives, audiences, placements, and campaign objectives.





 Identify opportunities to increase organic reach, engagement, and followers.

 Stay updated with the latest social media algorithms, trends, tools, and digital marketing practices.

 Monitor Meta Ads Manager performance and track key metrics such as CPC, CPM, CTR, CPL, conversions,

and ROAS.

 Engage with followers, respond to comments/messages, and maintain a positive brand presence online.

Instagram Responsibilities

 Create a consistent Instagram content strategy.

 Plan and publish Reels, Stories, carousels, and static posts.

 Identify trending Reels formats and adapt them to the brand.

 Improve engagement, reach, and follower growth.

 Strong hands-on expertise in Instagram advertising and Meta Ads Manager.

 Experience creating and optimizing Instagram paid campaigns for lead generation, engagement, traffic,

and conversions.

 Good understanding of audience targeting, retargeting, campaign optimization, A/B testing, and ad performance analytics.

 Ability to develop creative ad strategies specifically for parent and student audiences.

 Experience managing digital advertising budgets and improving cost per lead and conversion rates.

 Monitor Instagram Insights and optimize content based on performance.

YouTube Responsibilities

 Develop ideas for long-form videos and YouTube Shorts.





 Write video titles, descriptions, captions, and basic SEO metadata.

 Coordinate with the video team for editing and thumbnails.

 Analyze YouTube Analytics, watch time, retention, and CTR.

 Develop strategies to increase subscribers and video views.

Required Skills

 Solid understanding of Instagram, YouTube, LinkedIn, Facebook, and social media

 Good knowledge of content marketing and social media strategy.

 Strong creative thinking and storytelling skills.

 Basic knowledge of SEO and YouTube SEO.

 Familiarity with social media analytics and reporting.

 Knowledge of tools such as Canva, CapCut, Meta Business Suite, Google Analytics, YouTube

 Studio, etc.

 Good written and verbal communication skills.

 Ability to identify and leverage current social media trends.

 Ability to work independently and meet deadlines.

Preferred Experience

 Bachelor’s degree in marketing, Digital Marketing, Communications, Media, or a related field.

 2–5 years of experience in digital marketing/social media management.

 Experience managing a brand's Instagram or YouTube account is preferred.

 Candidates with a strong social media portfolio or previous campaign results will be preferred.

Key Performance Indicators (KPIs)

 Instagram follower and engagement growth

 Reel reach and views

 YouTube views and subscriber growth

 YouTube watch time and retention

 Website/social media leads

 Overall social media engagement

 Content consistency and campaign performance

- Send us your CV at: [email protected]

📌 Digital Marketing & Social Media Executive (Delhi)
🏢 Learn with Leaders
📍 Delhi