Company Description Crowdera is an AI-powered SaaS and PaaS technology company that enables enterprise-level charities and corporations to launch and run advanced fundraising platforms. The platform supports multi-tier, peer-to-peer team fundraising, donor syndication, and corporate giving within a single, integrated value chain. Crowdera creates scalable technology solutions that help charitable organizations of all sizes reach relevant donors across geographies at highly affordable costs.

By offering visually compelling, viral fundraising campaigns and practical tools, Crowdera amplifies fundraising, volunteering, and community-building efforts. The company focuses on inspiring social change and empowering organizations to leverage crowds for causes that matter to them.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Mumbai. This role is responsible for planning, executing, and optimizing digital marketing campaigns that drive brand awareness, user acquisition, and engagement for Crowdera’s fundraising platform. Day-to-day tasks include managing social media channels, overseeing performance marketing activities, coordinating content and email campaigns, and analyzing campaign data to improve conversion and retention.

The Digital Marketing

Manager will collaborate with product, sales,



and customer success teams to align digital strategies with business goals and support partner organizations using the platform. The role also involves monitoring industry trends, identifying new digital growth opportunities, and maintaining consistent brand messaging across all online touchpoints.

Qualifications

- Strong Digital Marketing and Marketing skills, with experience developing and executing integrated online campaigns.
- Proficiency in Social Media Marketing across major platforms, including community management and engagement strategies.
- Hands-on experience with Lead Generation tactics in digital channels, such as paid ads, landing pages, and email nurturing.
- Ability to use Web Analytics tools (e.g., Google Analytics, social media insights) to track performance and optimize campaigns.
- Relevant bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Strong analytical, copywriting, and project management skills, with the ability to prioritize and meet deadlines.
- Experience in SaaS, nonprofit, or impact-driven organizations is beneficial, along with familiarity with fundraising or crowdfunding platforms.
- Comfort working in a rapid-paced workplace, collaborating with cross-functional teams, and presenting insights to stakeholders.

📌 Digital Marketing Manager (Mumbai)
🏢 Crowdera
📍 Mumbai