Digital Marketing Manager — VALUABLE EAT CO™

Location: Dombivli

Employment Type: Full-time

Experience: 2–5 years

Salary: ₹25,000–₹40,000 per month, depending on relevant experience and demonstrated skills

About VALUABLE EAT CO™

GOOD EAT CO™ is a growing FMCG food brand focused on making better-for-you foods that combine nutrition, taste and convenience.

We are looking for a Digital Marketing Manager to take hands-on ownership of our digital marketing, performance advertising, social media and e-commerce growth.

Key Responsibilities

Performance Marketing

- Plan, launch, manage and optimize Meta Ads across Facebook and Instagram.
- Manage Google Ads , including Search, Display, YouTube and Performance Max campaigns.
- Develop customer acquisition, retargeting and conversion campaigns.
- Monitor and optimize ROAS, CAC, CPC, CPM, CTR and conversion rate .
- Conduct A/B testing of audiences, creatives, offers and messaging.
- Manage campaign budgets and performance reporting.

Quick Commerce & Marketplace Advertising
- Manage and optimize advertising on Blinkit .
- Manage and optimize advertising on Swiggy Instamart .
- Manage Amazon Ads / Amazon PPC .
- Monitor product visibility, search performance, advertising spend and marketplace ROAS.
- Analyze product-level performance and identify opportunities for sales growth.
- Coordinate with marketplace and account-management teams where required.

Social Media
- Develop and execute GOOD EAT CO™'s social media strategy.
- Plan monthly content calendars for Instagram and other relevant platforms.
- Coordinate Reels, posts, stories and campaign content.
- Work with designers, video editors, influencers and content creators.
- Track reach, engagement and conversion performance.
- Develop content based on consumer insights, trends and business objectives.

Analytics & Reporting
- Use GA4 / Google Analytics,



Meta Ads Manager and Google Ads Manager .
- Prepare weekly and monthly digital marketing performance reports.
- Analyze campaign, customer acquisition and conversion data.
- Identify opportunities to improve marketing efficiency and sales.
- Maintain performance dashboards using Excel / Google Sheets.

Creative & Growth
- Develop creative briefs for advertising campaigns.
- Guide ad copy, hooks, headlines and CTAs.
- Analyze creative performance and develop testing plans.
- Coordinate influencer and creator campaigns.
- Work with internal teams and external agencies/vendors where required.

Required Qualifications & Skills
- 2–5 years of relevant experience in Digital Marketing / Performance Marketing.
- Hands-on experience managing Meta Ads .
- Hands-on experience managing Google Ads .
- Strong understanding of performance marketing metrics and campaign optimization.
- Good understanding of social media marketing and content strategy.
- Strong analytical and numerical skills.
- Good working knowledge of Excel / Google Sheets.
- Ability to independently analyze campaign performance and make data-driven decisions.
- Valuable communication and coordination skills.

Preferred Experience
- Experience with Amazon Ads / Amazon PPC .
- Experience with Blinkit Ads .
- Experience with Swiggy Instamart Ads .
- Experience in Quick Commerce.
- Experience with FMCG, Food, D2C or E-commerce brands.
- Experience with GA4.
- Experience in influencer/creator marketing.
- Experience working with Shopify or other D2C platforms.





What We Offer
- Competitive salary based on relevant experience and skills.
- Opportunity to work directly with a growing FMCG brand.
- Hands-on ownership of digital marketing and growth initiatives.
- Opportunity to work across D2C, e-commerce and quick-commerce channels.
- Performance-based growth opportunities within the organization.
- Collaborative startup work environment.

Hiring Process Our hiring process may include:

1. Application & CV Review

We review your experience, skills and relevance to the role.

2. Initial Discussion

Shortlisted candidates will have an initial conversation regarding their experience and expectations.

3. Skills / Practical Assessment

Shortlisted candidates may be asked to discuss previous campaigns, performance results or complete a practical digital-marketing exercise relevant to the role.

4. Final Interview

Candidates who successfully complete the assessment will have a final discussion regarding the role, responsibilities, compensation and joining timeline.

5. Offer The selected candidate will receive the formal employment offer and joining details.

How to Apply

Please submit your updated CV through LinkedIn.

Candidates may also include relevant examples of campaigns they have personally managed, including platforms used, approximate advertising budgets and measurable results.

Applicant Privacy

GOOD EAT CO™ will use information submitted during the recruitment process solely for recruitment, evaluation and employment-related purposes . Applicant information will be accessed only by relevant personnel involved in the hiring process and will be handled in accordance with applicable privacy and data-protection requirements.

Please do not submit confidential information that is not required for the recruitment process.

- GOOD EAT CO™

📌 Digital Marketing Manager (Mumbai)
🏢 GOOD EAT
📍 Mumbai