About the Role

Cayana Infratech is looking for a highly driven, creative and hands-on Marketing Manager who can take complete ownership of the company's marketing function.

This is not a role limited to social media management. You will be the single point of ownership for building Cayana's digital presence, generating quality leads, strengthening brand visibility and creating marketing strategies that directly support business growth.

We are looking for someone who can think strategically, execute independently and continuously experiment with new ideas.

Key Responsibilities

1. Digital Marketing & Lead Generation

- Develop and execute end-to-end digital marketing strategies aligned with business and sales objectives.
- Plan and manage Google Ads, Meta Ads and other relevant paid campaigns.
- Drive consistent, high-quality leads for real estate projects.
- Monitor campaign performance, CPL, conversion rates, ROI and lead quality.
- Coordinate with the sales team to improve lead conversion and campaign effectiveness.
- Explore new digital channels and cutting-edge lead-generation opportunities.

2. Social Media & Brand Building

- Take complete ownership of Cayana's social media presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Develop monthly content calendars and campaign themes.
- Create innovative content ideas including Reels, videos, carousels, market insights, project stories, customer-focused content and educational real estate content.
- Build a strong and consistent brand identity across digital platforms.
- Track social media performance and continuously improve engagement and reach.

3. Content Strategy

- Develop a strong content strategy for Cayana and its real estate projects.
- Identify trending topics, customer interests and market opportunities.
- Work closely with internal teams, designers, photographers, videographers and external agencies/freelancers wherever and whenever required.
- Ensure content is creative,



relevant, factual and aligned with the company's brand positioning.

4. SEO & SEM

- Develop and execute SEO strategies to improve organic visibility and website traffic.
- Conduct keyword research, competitor analysis and on-page/off-page SEO.
- Manage SEM/paid search campaigns.
- Monitor website rankings, traffic, conversions and other relevant SEO metrics.
- Identify opportunities to improve organic lead generation.

5. Website & Landing Pages

- Take ownership of the company's website and project web pages from a marketing perspective.
- Coordinate website content, landing pages, project pages and campaign-specific pages.
- Identify opportunities to improve website UX, SEO, lead capture and conversion.
- Ensure all project information and marketing content is updated and accurate.

6. Marketing Analytics & Reporting

- Create and maintain a Marketing Dashboard covering:
- Leads generated
- Cost per lead
- Campaign performance
- Website traffic
- Social media growth
- Conversion rates
- Lead quality
- Marketing ROI
- Present regular marketing performance reports and insights to management.
- Use data and analytics to make informed marketing decisions.

7. Market & Competitor Intelligence

- Continuously monitor competitors, real estate brands, digital campaigns and emerging marketing trends.
- Conduct market research to understand customer behaviour and changing preferences.
- Identify new opportunities for positioning Cayana and its projects more effectively.

8. Offline & Integrated Marketing





- Plan and coordinate digital offline marketing initiatives wherever required.
- Support project launches, events, exhibitions, activations, PR initiatives and promotional campaigns.
- Ensure consistency between online and offline brand communication.

What We Are Looking For

We are looking for a doer, not just a coordinator.

The ideal candidate should

- Have 5–6 years of relevant marketing/digital marketing experience.
- Preferably have experience in real estate, infrastructure, hospitality, BFSI, automobile or other high-ticket industries.
- Have strong hands-on knowledge of Meta Ads, Google Ads, SEO, SEM, social media and analytics.
- Understand lead-generation funnels and digital customer journeys.
- Have strong content ideation and storytelling skills.
- Be comfortable working independently and taking complete ownership.
- Have strong analytical and decision-making abilities.
- Be creative, commercially aware and result-oriented.
- Be capable of managing multiple marketing activities simultaneously.
- Have excellent communication and presentation skills.

Key Success Measures

Your success in this role will be measured by your ability to:

Build the Brand → Increase Visibility → Generate Quality Leads → Improve Conversions → Deliver Measurable Marketing ROI

Why Join Cayana?

This is an opportunity to build and own the marketing function, rather than simply manage one part of it.

You will have direct visibility with management and the chance to shape Cayana's brand, digital presence, marketing strategy and growth journey.

If you are someone who sees a blank canvas and thinks “I can build this from scratch”, we'd like to hear from you.

Apply Now

Interested candidates can drop their resume on [email protected]

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

- Health insurance
- Provident Fund

Experience:
- total work: 2 years (Required)

Work Location: In person

📌 Digital Marketing Manager (Nayapalli)
🏢 Cayana Infratech
📍 Nayapalli