Company Description Akshika Group LLP is a global business advisory and consulting firm with an AI-native technology arm, supporting banks, NBFCs, and enterprises in risk management, compliance, and faster, defensible decision-making. Recognized as a Global 100 Winner 2026 for Best Management Consulting Firm in India and recipient of the Strategist Award 2026 for AI Advisory Excellence, the firm operates at the intersection of BFSI, ESG, and enterprise risk.

Akshika

Group’s platforms span climate risk analytics, data protection and privacy compliance, credit decisioning automation, and Basel III RWA automation. All solutions are built on autonomous AI agents, explainable machine learning, and live regulatory intelligence aligned with Indian and global frameworks, providing clients with robust, audit-ready capabilities. The organization offers deep advisory expertise alongside technology, positioning talent to work on impactful projects in a rapidly evolving regulatory environment.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Hyderabad or Hajipur. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels to strengthen Akshika Group’s brand, generate qualified leads, and support business growth in BFSI, ESG, and risk-tech segments. Day-to-day activities include managing social media presence, coordinating content and campaigns with advisory and product teams, overseeing performance marketing initiatives,



and ensuring consistent brand messaging across digital touchpoints.

The Digital Marketing

Manager will monitor web analytics and campaign performance, prepare regular reports, and recommend data-driven improvements to marketing strategies. The role also involves collaborating with sales and leadership teams to align digital efforts with go-to-market plans, events, and thought leadership initiatives.

Qualifications

- Robust Digital Marketing and Marketing skills, with experience planning and executing integrated campaigns.
- Proficiency in MS office suite, Social Media Marketing for B2B audiences, including content scheduling, engagement, and channel optimization.
- Experience in Lead Generation using digital channels, marketing funnels, and conversion optimization techniques.
- Ability to use Web Analytics tools (e.g., Google Analytics, marketing automation dashboards) to track performance and derive insights.
- Experience in B2B or BFSI/fintech marketing is highly beneficial; exposure to risk, compliance, or AI/analytics domains is an advantage.
- Strong written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messages.
- Proven ability to work cross-functionally with sales, product, and advisory teams, managing multiple projects and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are a plus.

📌 Digital Marketing Manager (Hajipur)
🏢 AKSHIKA Group
📍 Hajipur