About the Role We are looking for a Digital Marketing Executive who can work on real client accounts and take responsibility for day-to-day digital marketing activities.

This is a hands-on execution role. We are looking for someone who understands digital marketing beyond theory and is comfortable working across social media, SEO, Google Business Profile and paid advertising.

Key ResponsibilitiesSocial Media Marketing

- Manage client accounts across Instagram, Facebook and LinkedIn.
- Create monthly content calendars and campaign ideas.
- Write captions, post copy and basic promotional content.
- Schedule and publish content across platforms.
- Coordinate with designers/video editors for creatives and reels.
- Monitor comments, messages and engagement.
- Track performance and suggest improvements.

SEO & Google Business Profile
- Perform basic on-page SEO activities.
- Conduct keyword research.
- Optimize Google Business Profiles.
- Publish and optimize Google Business Profile posts.
- Monitor rankings, reviews and local search performance.
- Assist with local SEO activities.

Meta & Google Ads
- Assist in creating and managing Meta Ads campaigns.
- Assist in managing Google Ads campaigns.
- Monitor budgets, leads, clicks and campaign performance.
- Make basic campaign optimizations based on performance.
- Prepare periodic performance reports.

Client & Campaign Management
- Understand client requirements and campaign objectives.
- Coordinate internally to ensure work is completed on schedule.
- Maintain content and campaign trackers.
- Prepare monthly performance reports.
- Communicate clearly regarding tasks, requirements and campaign progress.

Required Skills
- 1–3 years of practical digital marketing experience.




- Good understanding of Instagram, Facebook and LinkedIn marketing.
- Working knowledge of Meta Ads Manager.
- Basic/working knowledge of Google Ads.
- Understanding of SEO and Local SEO.
- Experience managing Google Business Profiles.
- Valuable written communication skills.
- Ability to research and develop content ideas.
- Comfortable working with Google Sheets/Excel and reporting tools.
- Basic Canva or creative-design understanding is an advantage.
- Basic reel/video editing knowledge is an added advantage.
- Ability to use AI tools responsibly for research, ideation and productivity.

What We're Looking For We value practical ability more than certificates.

The ideal candidate should be:

- Responsible and able to meet deadlines.
- Willing to learn and experiment.
- Comfortable handling multiple client accounts.
- Able to work independently after receiving direction.
- Detail-oriented and organised.
- Interested in understanding why a campaign works rather than simply completing assigned tasks.

Important This is not a purely social-media-posting position.

You will work across different areas of digital marketing and will be expected to gradually take ownership of assigned client accounts and campaigns.

Shortlisted candidates may be given a small practical assignment as part of the selection process.

Compensation ₹18,000 – ₹25,000 per month

Final compensation will depend on practical knowledge, previous experience and performance during the interview/assessment.

How to Apply Send your CV along with links to any campaigns, social media pages, creatives, portfolios or projects you have previously worked on.

Email: [email protected]

- Subject: Application – Digital Marketing Executive

📌 Digital Marketing Executive (Kolkata)
🏢 Think Hat Media
📍 Kolkata