Company Description G.

Pulla Reddy

Sweets is a renowned Indian confectionery brand, known for its authentic pure ghee sweets and savory snacks crafted with time-honored recipes and premium ingredients. Founded in 1948 by Sri G.

Pulla

Reddy, the brand has grown from a small sweet cart in Kurnool, Andhra Pradesh into a trusted chain of outlets across Hyderabad and Kurnool. The company offers a wide range of traditional delicacies, including mithai, khaaras, podis, namkeens, pickles, cookies, cakes, and chips, reflecting India’s rich culinary heritage. Rooted in strong values, G.

Pulla Reddy

Sweets actively supports education through institutions such as G.

Pulla Reddy Engineering

College and G.

Narayanamma

Institute of Technology and Science. Team members join a brand that combines quality, tradition, and community impact.

Social Media & Digital Marketing Executive

1. Social Media Management

- Manage the company's social media pages across platforms such as Instagram, Facebook, LinkedIn, YouTube, Google Business Profile, etc.
- Plan and maintain a monthly/weekly social media content calendar.
- Coordinate with designers, content creators, photographers, and other teams to create engaging content.
- Ensure content is consistent with the company's brand identity, tone, and communication.
- Monitor page activity, followers, reach, engagement, shares, saves, comments, and other relevant metrics.
- Identify opportunities to improve follower growth and engagement.

2. Competitor & Market Benchmarking

- Regularly monitor competitors' social media pages, campaigns, content, offers, engagement, and communication strategies.




- Benchmark our social media performance against key competitors.
- Identify successful trends, content formats, campaigns, and ideas that can be adapted for our brand.
- Prepare regular competitor and market updates for the management team.

3. Market & Customer Behaviour Analysis

- Track changing market trends, customer preferences, online conversations, and emerging opportunities.
- Study customer behaviour and engagement patterns across digital platforms.
- Analyse reviews, comments, messages, and feedback to understand customer sentiment.
- Identify recurring customer questions, concerns, preferences, and expectations.
- Convert these insights into actionable marketing and campaign ideas.

4. Campaign Ideation & Execution

- Generate creative ideas for social media campaigns, promotions, launches, festivals, events, and other marketing initiatives.
- Suggest new content formats, themes, collaborations, contests, and engagement activities.
- Assist in planning and executing digital marketing campaigns.
- Monitor campaign performance and recommend improvements based on data.
- Stay updated with new social media features, algorithms, trends, and digital marketing practices.

5. Reviews & Online Reputation

- Monitor reviews and feedback across Google, social media, and other relevant platforms.




- Track positive and negative customer feedback and identify key areas of concern.
- Coordinate with the relevant internal teams to address customer concerns.
- Maintain a positive and consistent online brand presence.
- Prepare periodic reports on reviews, ratings, customer sentiment, and common feedback themes.

6. Reporting & Analytics

- Prepare weekly/monthly social media and digital marketing performance reports.
- Track key metrics such as reach, impressions, engagement, follower growth, website traffic, leads, and campaign performance.
- Analyse what content and campaigns are performing well and why.
- Provide explicit insights and actionable recommendations to management.

Key Skills & Competencies

- Strong understanding of Instagram, Facebook, LinkedIn, YouTube and other social media platforms.
- Good knowledge of social media trends and digital marketing.
- Strong competitor research and market research skills.
- Ability to understand and analyse customer behaviour.
- Creative thinking and strong campaign ideation skills.
- Good communication and content-writing skills.
- Comfortable working with social media analytics and insights.
- Good understanding of engagement, reach, impressions, follower growth, and other social media metrics.
- Ability to identify trends and convert them into practical marketing ideas.
- Strong attention to detail and ability to manage multiple activities simultaneously.
- Basic knowledge of Canva or other content/design tools is an advantage.
- Knowledge of Meta Business Suite, Google Analytics, or other digital marketing tools is an advantage..

📌 Digital Marketing Executive (Hyderabad)
🏢 G. Pulla Reddy Sweets
📍 Hyderabad