Digital Marketing & Brand Growth Specialist

Company: Acrotek Industries Pvt. Ltd. | Brand: DACS

Location: Mumbai

Experience: 3–6 years

Industry: Consumer Electronics & Home Appliances

About the Role

DACS is looking for a creative, hands-on Digital Marketing & Brand Growth Specialist who can think of marketing ideas and execute them end-to-end.

You will help build DACS's brand across TV, AC, Washing Machines and future categories , while driving measurable digital growth.

Key Responsibilities

- Develop creative marketing ideas, campaigns and monthly digital plans.
- Manage Instagram, YouTube, Facebook, Google and Meta campaigns .
- Plan and execute performance marketing campaigns.
- Develop content concepts, reels, videos, ads and product campaigns.
- Coordinate with designers, creators, influencers and agencies.
- Drive website traffic, leads, e-commerce sales and brand awareness.
- Track ROAS, CAC, CPL,



conversions and campaign ROI .
- Monitor competitors, consumer trends and identify growth opportunities.
- Work closely with sales and leadership to connect marketing with business growth.

Ideal Candidate
- 3–6 years of digital, brand or growth marketing experience.
- Robust creative thinking + execution ability.
- Hands-on experience with Google Ads, Meta and social media.
- Strong understanding of performance marketing and analytics.
- Consumer electronics, appliances, FMCG, D2C or e-commerce experience preferred.
- Entrepreneurial, data-driven and highly execution-oriented.

The ideal person can take an idea from: Insight → Campaign Idea → Content → Execution → Measurement → Optimization

📌 Digital Marketing & Brand Growth Specialist (Maharashtra)
🏢 DACS
📍 Maharashtra