We are hiring for Creative / Brand Design Lead

nLocation: Noida, Sector 80

nJoining: Immediate Joiner Preferred

nAbout The Cinnamon Kitchen

nThe Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.

nWe are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.

nThe Role

nYou will lead TCK's creative direction across:

n· Brand identity and visual communication

n· Campaigns and product launches

n· Social and digital content

n· Photography and video direction

n· Paid-media creative

n· Creative team and agency output

nYou will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution.

nKey Responsibilities

nCreative & Brand Direction

n· Own and evolve TCK's visual identity across all touchpoints.

n· Maintain a consistent, premium and recognisable brand aesthetic.

n· Develop creative concepts, moodboards and visual directions for campaigns and launches.

n· Set and maintain a high creative quality bar across the brand.

n· Lead creative direction for product launches, seasonal campaigns and brand initiatives.

n· Lead the visual direction across Instagram and other digital platforms.

n· Oversee static, carousel, video, motion and other digital-first creative formats.

n· Develop creative concepts and visual directions for social, UGC and performance marketing.

nArt Direction & Shoots

n· Plan and direct product shoots from concept to final delivery.

n· Create shoot briefs, moodboards, styling directions and shot lists.

n· Coordinate photographers, videographers, agencies and other external partners.





n· Decide what should be handled in-house versus externally.

n· Review final assets and ensure they meet TCK's creative standards.

nTeam & Agency Leadership

n· Lead and mentor the existing creative team, including designers and UGC creators.

n· Set priorities, delegate work and provide clear, actionable feedback.

n· Manage external agencies, freelancers and creative partners.

n· Ensure all internal and external output meets TCK's creative standards.

n· Identify resource or capability gaps and recommend solutions when required.

nWhat We're Looking For

n· 4–7 years of experience in branding, creative design, art direction or a related field.

n· Robust portfolio demonstrating brand identity, campaigns, digital creative and art direction.

n· Experience working with consumer-facing brands; F&B;, FMCG, D2C, lifestyle or wellness is a plus.

n· Strong understanding of premium visual communication, composition and visual storytelling.

n· Strong conceptual thinking — able to develop an idea, not just execute a brief.

n· Experience managing or directing photoshoots and creative productions.

n· Experience leading designers, freelancers or agencies.

n· Strong ownership, communication skills and attention to detail.

n· Comfortable working in a fast-paced, high-ownership environment.

nWhy Join TCK?

n· Own the visual identity of a growing consumer brand.

n· Work directly with the Founder and lead team.

n· Have significant creative ownership and decision-making authority.

n· Work across branding, campaigns, packaging, content, photography, video and performance.

n· Build and shape the creative function as the brand scales.

nTo Apply:

nSend your resume and portfolio to [email protected]

nSubject line: Creative lead – Your Name

📌 Creative / Brand Design Lead (Noida)
🏢 The Cinnamon Kitchen
📍 Noida