Content Marketing Specialist

Location: Bhubaneswar

Experience: 1–3 Years

Employment Type: Full-time

Department: Marketing

About Aurassure

Aurassure is a pioneering environmental monitoring and intelligence company, providing real-time data and AI-powered analytics to help organisations proactively assess and manage environmental and health risks. Our integrated IoT-enabled devices, coupled with predictive insights, empower businesses and governments to make data-driven decisions that ensure compliance, safety, and sustainability.

Position Overview

This role requires a blend of creativity, storytelling, SEO expertise, and digital marketing acumen. You'll help improve Aurassure's visibility across search engines and AI-powered search platforms, strengthen our online reputation through newsroom content and community engagement, and support business growth by creating content that attracts, educates, and converts enterprise buyers.

Key Responsibilities

- Create high-quality blogs, whitepapers, solution briefs, case studies, website content, and marketing collateral to support lead generation.

- Develop content for product pages, solution pages, landing pages, and campaign microsites.

- Ensure regular updates of website content to keep it relevant and optimized.

- Create and manage content across social media platforms, including planning, publishing, and community engagement.

- Optimize content for SEO, AI search discoverability, and user search intent through keyword research and best practices.

- Develop product messaging, solution briefs, brochures, one-pagers, and other sales enablement content.

- Create newsroom articles, press releases, digital PR content, and media announcements.





- Drive online brand engagement through LinkedIn, Reddit, Quora, and other relevant industry communities.

- Write compelling copy for marketing campaigns, advertisements, email campaigns, social media promotions, and other digital marketing initiatives.

- Develop engaging headlines, taglines, CTAs, ad copies, and campaign messaging aligned with brand objectives.

- Develop persuasive messaging for product launches, events, webinars, and other marketing campaigns.

- Create conversion-focused copy for landing pages, product/service promotions, lead-generation campaigns, and sales materials.

Required Qualifications

- Bachelor's degree in Journalism, Communications, English, Marketing, or a related field.

- 1–3 years of experience in B2B SaaS, Enterprise Technology, AI, IoT, Climate Tech, or related industries.

- Strong portfolio showcasing blogs, website content, case studies, whitepapers, marketing collateral, and social media content.

- Positive understanding of SEO, keyword research, AI search optimization, and content marketing best practices.

- Excellent writing, editing, storytelling, and social media management skills.

- Familiarity with AI-assisted content tools such as ChatGPT, Claude, Gemini, or similar platforms is a plus.

What We're Looking For

- Strong research and analytical skills.

- A keen eye for detail and excellent proofreading abilities.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

- Self-motivated, proactive, and eager to learn emerging trends in AI, climate technology, and digital marketing.

- Passion for creating content that drives measurable business outcomes.

📌 Content Marketing Specialist (Bhubaneswar)
🏢 Aurassure Private
📍 Bhubaneswar