Job SummaryWe are looking for a creative and passionate Content Creator & Blogger to join our furniture marketing team. The candidate will be responsible for creating engaging content that showcases our furniture products, strengthens brand visibility, drives customer engagement, and supports sales and digital marketing initiatives.

Key Responsibilities

- Create engaging and informative blogs, articles, website content, and product descriptions related to furniture and home interiors.
- Develop creative content for Instagram, Facebook, YouTube, LinkedIn, and other digital platforms.
- Write content for furniture collections, product launches, offers, campaigns, and showroom promotions.
- Research current furniture, interior design, décor, and lifestyle trends and develop relevant content.
- Create compelling captions, reels scripts, social media posts, and promotional content.
- Coordinate with the marketing, sales, design, and showroom teams to understand products and promotions.
- Visit showrooms when required to capture product stories, customer experiences, and behind-the-scenes content.
- Conduct basic keyword research and create SEO-friendly blogs and website content.
- Proofread and edit content to ensure accuracy, consistency, and brand tone.
- Develop content calendars and ensure timely publishing of planned content.
- Assist in creating content for seasonal campaigns, festivals, new arrivals, discounts, and special promotions.
- Work closely with graphic designers and video editors to develop creative campaigns.
- Monitor content performance, engagement, reach, and traffic and suggest improvements.
- Stay updated with social media trends, viral formats, content styles,



and competitor activities.

Required Skills
- Excellent English writing and communication skills.
- Solid storytelling and creative writing ability.
- Good knowledge of social media platforms and digital marketing.
- Basic understanding of SEO, keywords, hashtags, and content marketing.
- Ability to write attractive and persuasive product-focused content.
- Good research and proofreading skills.
- Creative mindset with an understanding of furniture, interiors, home décor, and lifestyle trends.
- Ability to work independently as well as with a marketing team.
- Knowledge of Canva or similar content/design tools is an added advantage.
- Basic knowledge of video/reel scripting and content creation is preferred.

Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, English, Digital Marketing, or a related field.
- 1–3 years of experience in content writing, blogging, social media, digital marketing, or a similar role.
- Candidates with experience in furniture, interior design, home décor, retail, or lifestyle brands will be preferred.

Key Performance Indicators (KPIs)
- Number and quality of blogs/articles published.
- Website traffic generated through content.
- Social media reach and engagement.
- Leads generated through content campaigns.
- Content consistency and publishing timelines.
- SEO performance and keyword rankings.
- Growth in brand visibility and online engagement.

Preferred Candidate Profile
- A creative individual who can turn furniture products into engaging stories, understands customer preferences, follows digital trends, and can create content that inspires customers to visit the showroom and make a purchase.

📌 Content Creator & Blogger (Chennai)
🏢 Woodpecker Furniture
📍 Chennai