We are looking for a seasoned marketing professional who would play an important role in the Brand repositioning.

We are in the Drone industry as manufacturer as well as Service provider into the Indian market and trying to inter global. The vision for the organization is to become a significant leading manufacturer and service provider of Drone sectors in Globe Market. The Company operates at multiple levels and channels to address a variety of customers from D2C, B2B and B2C and has ambitious development plans to grow at 100% YoY in Revenue.

REPORTING: CEO

LOCATION :- MUMBAI

Key Accountabilities

Strong focus on budgets, targets and its achievements. This includes full P&L; responsibility and outlining requirements of capital with defined returns.

1. Strategic Planning: Develop and implement the brand's overall marketing strategy and plan, including short-term and long-term goals, in alignment with the brand's business objectives and target audience. Conduct market research, competitor analysis, and consumer insights to inform marketing strategies.
2. Brand Management: Lead brand management efforts to ensure consistent brand positioning and messaging across all marketing channels and touchpoints. Develop and maintain brand guidelines, tone of voice, and visual identity. Oversee the creation of brand campaigns, promotions, and initiatives to enhance brand awareness and perception.
3. Team Leadership: Build, lead, and mentor a high-performing marketing team, including hiring, training, and performance management. Provide clear direction, set expectations, and foster a collaborative and inclusive work culture. Develop team members' skills and capabilities through regular feedback, coaching, and professional development opportunities.
4. Marketing Communications: Develop and implement comprehensive marketing communication plans that encompass various channels, such as print and digital advertising, social media, email marketing, public relations, events, and collaborations. Create compelling and engaging content for marketing collateral, including websites, blogs, press releases, and social media platforms.
5. Digital Marketing: Oversee the brand's digital marketing efforts, including website development, e-commerce, search engine optimisation (SEO), search engine marketing (SEM), social media marketing, and email marketing.



Analyze digital marketing performance data and optimize strategies to drive online traffic, conversions, and customer engagement.
6. Campaign Management: Develop and execute integrated marketing campaigns that align with the brand's marketing strategy and objectives. This may include seasonal campaigns, product launches, collaborations, and other promotional initiatives. Collaborate with internal stakeholders, external partners, and agencies to ensure seamless execution and results tracking.
7. Customer Relationship Management (CRM): Develop and implement CRM strategies and initiatives to build and maintain customer relationships, increase customer loyalty, and drive repeat purchases. Utilize customer data and analytics to segment, target, and personalise marketing campaigns to different customer segments.
8. Budgeting and Performance Measurement: Develop and manage the marketing budget, ensuring efficient allocation of resources and optimal return on investment (ROI). Define key performance indicators (KPIs) and metrics to measure the success of marketing initiatives. Regularly analyse and report on marketing performance, providing insights and recommendations for continuous improvement.
9. Stakeholder Management: Collaborate with internal stakeholders, such as merchandising, retail, e-commerce, and creative teams, to align marketing strategies with overall business objectives. Build and maintain relationships with external partners, including agencies, media partners, influencers, and brand ambassadors. Represent the brand at industry events, press interviews, and other public engagements.

Experience And Qualifications
- Minimum 15+ years' experience in Marketing
- MBA in marketing from a tier-1 b-school. Should have an understanding of the FMCG/ Automobile/ Agritech industry.
- Individuals with engineering mindset and experience in Agritec/ FMCG industry will be preferable.
- Proficiency in managing partner relations: research teams, agencies and vendors.




- Must be able to operate successfully in a lean organization; must be able to articulate and advocate initiatives working with other teams and be able to create a vision and organization that can scale rapidly with growing volume.
- Comfortable working with numbers, metrics and spreadsheets
- Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing and web analytics.
- Proven working experience as brand manage
- Experience in identifying target audience and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Up-to-date with latest trends and marketing best practices in Drone industry

THIS IS NOT A SALARY BASED ENGAGEMENT AT PRESENT, AND IT'S PURE EQUITY MODE. REQUIRED YOUR MIN. FINANCIAL INVESTMENT 25 LAKH WITH WORK EFFORTS INCLUDED. Cash Salary details
- The quoted salary figure is after ~6 months after the Funding round. Expected salaries for the next few months
- Up-to 6 months: Nil - candidates may be non-full time till this period (i.e. till the Angel round)
- 6 months: Rs. up to 36 lakh per annum
- After 12 months: Rs.up to 60 lakh per annum (VC funding expected at this point)
- Candidate will have to be full time after the angel round

Equity Stake Candidate will be offered up-to 10% stake BEFORE the upcoming funding round

Key role requirements (not comprehensive)

Up to 6 months: Manage an outsourced team. Hands-on contribution will have to provided as required

After 6 months: Hire in-house tech team and manage

Share your resume on [email protected]

About Hawk Aerospace

Hawk Aerospace Private Limited is a startup Aerospace Company, registered in 2020 Mumbai. We are in UAV/Drone Manufacturing as well as Training and Service.

We are mainly focused on: Aerospace Educational Project, Specialized Project Management, Pilot Deployment Services for Mapping, Inspection

, Surveillance

& Delivery system.

Products & Services:

Mainly serving for Infrastructure Mapping, Oil & Gas Pipeline inspection, Power Transmission Line inspection, Road & Highway Surveillance, Agriculture Insurance Data collection, also preparing for Ecommerce Delivery.

📌 Chief Marketing Officer (Mumbai)
🏢 Hawk Aerospace
📍 Mumbai