Location: Mumbai, India

Department: Product & Category Management

Reporting To: CEO / Founder

About HariBol Foods

HariBol Foods is a fast-growing FMCG company focused on building premium, natural, health-conscious, and clean-label products. We are expanding our portfolio across dairy and non-dairy categories and are looking for a strategic and entrepreneurial Category Head to build, scale, and lead our beverages business across multiple channels.

Role Overview The Category Head – Beverages will own the complete Dairy & Non-Dairy Beverage portfolio, driving category strategy, innovation, commercialization, profitability, and growth. The role requires end-to-end ownership of the category—from consumer insights and product development to sourcing, manufacturing, go-to-market strategy, and commercial performance.

Key Responsibilities

 Develop and execute category strategy for dairy and non-dairy beverages.

 Lead new product development from concept to commercialization.

 Manage the beverage portfolio, including flavoured milk, lassi, buttermilk, protein drinks, plant-based beverages, fruit drinks, and functional beverages.

 Conduct market research, consumer insights, and competitor benchmarking to identify growth opportunities.

 Drive pricing strategy, profitability, and category growth.

 Build sales lines and identify opportunities to expand distribution and revenue across channels.

 Partner with Procurement, R&D;, Quality, Manufacturing, Marketing, Sales, and Finance to ensure successful execution.

 Develop go-to-market strategies across General Trade, Modern Trade, D2C,



E-commerce, and HoReCa.

 Own category P&L; and annual business planning.

 Build robust relationships with suppliers and co-manufacturers.

 Present category performance, insights, and strategic recommendations to leadership.

Key Performance Indicators

 Revenue Growth

 Gross Margin

 Category Profitability

 New Product Launch Success

 Market Share

 Forecast Accuracy

 Product Availability

 Innovation Pipeline

 Inventory Turns

 Consumer Satisfaction

Qualifications

 Bachelor’s Degree in Food Technology, Dairy Technology, Food Science, Business Management, or a related discipline.

 MBA preferred (Finance background preferred).

Experience

 10–15 years of experience in Category Management, Product Management, Commercial Leadership, or a related role within FMCG/Food & Beverage, with solid exposure to both dairy and non-dairy beverage categories.

 Experience in managing a minimum portfolio of ₹75 crore–₹100 crore.

Required Skills

 Category Management

 Beverage Innovation

 New Product Development

 Consumer Insights

 P&L; Management

 Pricing & Commercial Strategy

 Supply Chain & Procurement

 GTM Strategy

 Sales & Distribution Development

 Cross-Functional Leadership

 Stakeholder Management

 Data Analysis

Why Join HariBol Foods

Lead one of the company’s fastest-growing strategic categories, work directly with the Founder and leadership team, and build innovative, premium, natural, and clean-label dairy and non-dairy beverage brands.

📌 Category Head (Beverages) (Mumbai)
🏢 Haribol
📍 Mumbai