We are looking for a dynamic, commercially driven Business Growth Specialist to join our Artist Management team. The role will be responsible for identifying and developing new business opportunities, building strong relationships with brands, agencies, corporates and event organisers, and creating revenue opportunities for the artists represented by the company.

The ideal candidate should have a strong understanding of the entertainment, artist management, events, brand activation and corporate engagement ecosystem, along with excellent networking, pitching and negotiation skills.

Responsibilities:

1. Business Development & Revenue Growth

- Identify and develop new business opportunities for artist bookings, performances, brand associations, endorsements and collaborations.
- Build and maintain a strong pipeline of prospective clients, brands, agencies and corporate accounts.
- Generate leads through networking, market research, industry events, referrals and existing relationships.
- Drive business from lead generation through pitching, negotiation, closure and handover.
- Achieve agreed business development and revenue targets.

2. Artist & Brand Partnerships

- Understand the company's artist portfolio and identify suitable commercial opportunities for each artist.
- Develop customized proposals for brand collaborations, corporate events, endorsements, appearances, performances and digital campaigns.
- Identify opportunities where artists can be integrated into brand campaigns and marketing initiatives.
- Work closely with the Artist Management team to ensure opportunities are commercially viable and aligned with the artist's positioning.

3. Client Acquisition & Relationship Management





- Develop long-term relationships with brand managers, marketing heads, event agencies, advertising agencies, corporate clients, media houses and entertainment stakeholders.
- Maintain regular engagement with existing clients to generate repeat business, upselling and cross-selling opportunities.
- Understand client requirements and recommend appropriate artists, formats and commercial solutions.
- Ensure a high level of client servicing throughout the business development cycle.

4. Pitching & Negotiation

- Prepare and present business proposals, artist profiles, commercial decks and partnership ideas.
- Lead commercial discussions and negotiate fees, deliverables, timelines and contractual terms in coordination with the relevant internal teams.
- Ensure commercial proposals are aligned with company revenue objectives and artist expectations.
- Track negotiations and follow up consistently to convert opportunities into confirmed business.

5. Market Intelligence

- Keep abreast of entertainment trends, emerging artists, brand marketing strategies, competitor activities and industry developments.
- Identify emerging categories, brands and markets that can generate new revenue opportunities.
- Maintain a database of prospective clients, agencies, brands and industry contacts.




- Provide regular market insights and business development reports to management.

6. Internal Coordination

- Coordinate with Artist Management, Operations, Finance, Legal, Marketing and other internal teams to ensure smooth execution of confirmed opportunities.
- Ensure all commercial commitments are clearly communicated and documented.
- Support the team in developing new business verticals and artist monetisation opportunities.

Desired Skills & Competencies:

- Strong business development and sales orientation.
- Excellent networking and relationship-building skills.
- Strong communication, presentation and negotiation abilities.
- Commercial acumen and ability to identify revenue opportunities.
- Ability to pitch creative ideas and develop customised solutions.
- Solid follow-up and closure skills.
- Good understanding of the entertainment and events industry.
- Ability to work with senior stakeholders and decision-makers.
- Self-driven, target-oriented and proactive approach.
- Ability to manage multiple opportunities simultaneously in a fast-paced environment.

Qualification & Experience:

- Graduate degree in Business Management, Marketing, Mass Communication, Events, Media, Entertainment or a related field.
- 3–7 years of experience in Business Development, Sales, Artist Management, Events, Entertainment, Brand Partnerships, Media or related industries.
- Experience in selling artist performances, entertainment solutions, brand collaborations, event solutions or celebrity associations will be an added advantage.
- Strong existing network among brands, advertising/event agencies, corporates and marketing professionals will be preferred.

📌 Business Growth Specialist – Artist Management (Mumbai)
🏢 22nd Avenue Talent Management
📍 Mumbai