We are hiring on behalf of Hectogon / Megagon for a Business Development Executive – Lead Generation & Appointment Setting role based in India.

Business Development Executive, Lead Generation & Appointment Setting

Company: Hectogon / Megagon

Location: India

Employment Type: Full-time

Role Type: Outbound Business Development

Primary Objective: Generate qualified sales opportunities and book qualified appointments for the Hectogon / Megagon sales team.

About the Role

We are looking for a robust outbound Business Development Executive who is comfortable picking up the phone, speaking to business owners and decision-makers, qualifying prospects, and converting cold prospects into qualified meetings.

This is not a traditional closing role.

Your primary responsibility will be to generate conversations, identify genuine business opportunities, qualify them against our criteria, and book appointments for the sales team.

You should be comfortable with high-volume cold calling and should not depend entirely on inbound leads.

## Key Responsibilities

- Make outbound cold calls to businesses and decision-makers across India.
- Identify and contact relevant prospects through calling, LinkedIn, databases, WhatsApp, email, and other channels.
- Clearly communicate the value proposition of Hectogon / Megagon.
- Qualify prospects based on business need, budget, authority, urgency, and fit.
- Identify whether the prospect is a genuine opportunity or a poor-fit lead.
- Book qualified appointments directly onto the sales team's calendar.
- Maintain accurate CRM records for every prospect and interaction.
- Follow up consistently with prospects who show interest but are not immediately ready.
- Coordinate with the sales team to ensure smooth handover of qualified opportunities.
- Continuously improve calling scripts, objection handling, and prospecting approaches based on results.

## What We Are Looking For
- 1 to 4 years of experience in B2B sales, telecalling,



business development, lead generation, or appointment setting.
- Strong spoken communication in English and Hindi.
- Comfortable speaking with business owners, founders, senior managers, and decision-makers.
- Confident handling cold calls and objections.
- Strong follow-up discipline.
- Ability to work with targets and activity-based KPIs.
- Comfortable using CRM systems, spreadsheets, LinkedIn, WhatsApp, and prospecting databases.
- Prior experience selling B2B services is a strong advantage.
- Experience generating appointments for agencies, SaaS companies, IT companies, marketing companies, or professional services is preferred.

## KPIs The role will be measured primarily on:
- Qualified calls completed
- Meaningful conversations generated
- Qualified leads generated
- Qualified appointments booked
- Appointment show-up rate
- Lead-to-appointment conversion rate
- Quality of appointments handed over to the sales team

The objective is not to simply generate a high number of leads. The objective is to generate appointments that the sales team actually wants to take. ## Ideal Candidate The ideal candidate is persistent, commercially aware, and comfortable hearing "no."

You should enjoy outbound sales rather than avoid it.

If you have previously taken a cold database, built conversations from scratch, and consistently turned those conversations into qualified meetings, you will be a strong fit.

## Success in the First 90 Days

Within the first 30 days:

- Understand the ICP and offering.
- Learn the calling scripts and qualification framework.
- Build a repeatable prospecting process.
- Begin generating qualified appointments.

Within 60 days:
- Consistently generate qualified conversations.
- Establish predictable appointment volume.
- Improve conversion rates through testing and iteration.

Within 90 days:
- Become independently responsible for a predictable pipeline of qualified appointments.
- Demonstrate consistent performance against agreed monthly KPIs.

📌 Business Development Executive - Outbound Sales (India)
🏢 RankFast | Search Marketing
📍 India