Company Description Worklance Connect is a contemporary recruitment and workforce solutions company that helps businesses hire smarter, faster, and more efficiently across India. With over eight years of experience and more than 500 successful placements, the company specializes in end-to-end talent acquisition for Finance & Accounts, Sales & Marketing, and BDO/MR roles. Its industry-focused approach, strong candidate network, and deep understanding of job requirements enable Worklance Connect to deliver high-quality talent with speed and precision.

The team has particular strength in finance functions such as Accounts Payable, P2P Operations, SAP FICO, GR/IR Reconciliation, MIS Reporting, and Vendor Management, as well as bulk and permanent hiring across multiple industries.

Worklance

Connect’s mission is to connect the right talent with the right opportunities and help businesses scale through smarter hiring solutions.

Role Description The Business Development Associate will support client acquisition and growth initiatives for Worklance Connect in the Greater Kolkata Area. This on-site role involves identifying and qualifying potential clients, conducting lead generation activities, and performing market research to understand industry trends and hiring needs. The associate will prepare and deliver presentations to prospective clients, maintain regular communication to build long-term relationships,



and coordinate with internal recruitment teams to align service offerings with client requirements.

Day-to-day responsibilities include managing a sales pipeline, updating CRM or tracking tools, preparing business proposals, and contributing to business development strategies to expand Worklance Connect’s presence in the region.

Qualifications

- Strong communication skills, including clear verbal and written communication for client interactions and internal collaboration.

- Ability to create and deliver effective presentations, demonstrating strong presentation skills and comfort with client-facing presentations.

- Experience or aptitude in lead generation and prospecting, including identifying potential clients and nurturing opportunities.

- Competence in market research, with the ability to analyze industry trends, competition, and client needs.

- Basic understanding of recruitment, HR services, or B2B sales (experience in staffing or workforce solutions is an advantage).

- Strong interpersonal skills, relationship-building ability, and a client-focused mindset.

- Self-motivated, target-oriented, and comfortable working in a fast-paced, performance-driven environment.

- Proficiency with MS Office (Excel, PowerPoint, Word) and familiarity with CRM or sales tracking tools.

- Bachelor’s degree in Business, Marketing, Management, or a related field is preferred.

📌 Business Development Associate (Kolkata Metropolitan Area)
🏢 Worklance Connect
📍 Kolkata Metropolitan Area