About Kapiva:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to up-to-date-day consumers.

Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc) and are funded by

India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

About the Role

We are seeking a Brand Manager to join our team at Kapiva. This is a high-ownership role where you will be responsible for building one of our best selling category. You will work at the intersection of product development, consumer insights, P&L; ownership, and go-to- market strategy, while collaborating closely with procurement, supply chain, R&D;, growth, and creative teams.

You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.

Key Responsibilities

Product Development & Lifecycle Management

- Partner with R&D; and supply chain to define product roadmaps – from concept to launch.
- Identify levers to optimize product-market fit, profitability, and portfolio expansion.

Consumer Insights & Market Intelligence

- Continuously mine consumer triggers, barriers,



and feedback across the 1-to-N purchase journey.
- Conduct competitive benchmarking and leverage insights to refine positioning and messaging.

Creative & Marketing Execution

- Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.
- Develop brand narratives and drive execution across digital, marketplace, and offline channels.

P&L; & Forecasting

- Own category P&L; including sales, pricing, discounting, margins, and bottom line.
- Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets.

Desired Candidate Profile

- 2-3years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles.
- Strong understanding of digital-first brand building and P&L; management.
- Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing.
- Analytical mindset with comfort in working with dashboards, insights, and financials.
- Ability to work cross-functionally with R&D;, supply chain, growth, and creative teams.
- MBA from Tier-1 / Tier-2 institute preferred.

Why Join Us?

- Opportunity to build new categories from scratch at one of India’s fastest-growing Ayurvedic D2C brands.
- Work directly with cross-functional leaders including Growth, Brand, R&D;, and Founders.
- Autonomy, ownership, and room to experiment in a high-growth environment.
- Purpose-driven work – build products that improve consumer health and wellness.

📌 Brand Manager (Bengaluru)
🏢 Kapiva
📍 Bengaluru