ABOUT COMPANY

APAS COSMOTECH PRIVATE LIMITED is an investor-backed beauty and personal care company building modern, science-led brands powered by marine botanical science. Its products are developed with high-quality botanical ingredients and scientifically validated actives and manufactured at GMP-certified, ISO 22716-compliant facilities.

Its flagship brand, CINCINNUS.shop, is a modern Indian botanical haircare brand offering clean, cruelty-free and toxin-free solutions designed for all hair types. With a growing presence across D2C, Amazon, Nykaa and offline retail, APAS Cosmotech is building a pan-India beauty business with ambitions for global expansion and exports.

cincinnus.in

ROLE DESCRIPTION The Brand Manager at CINCINNUS.shop will oversee brand strategy, positioning, and communication across all customer touchpoints to ensure a consistent and distinctive brand identity. This full-time, on-site role based in Ahmedabad involves planning and executing marketing campaigns, managing digital and offline branding initiatives, and collaborating with product, design, and sales teams to support new product launches.

The Brand

Manager will analyze market trends, customer insights, and campaign performance to refine brand messaging and identify growth opportunities. Daily responsibilities also include managing social media and content calendars, supervising creative assets, maintaining brand guidelines, and coordinating with external agencies and partners to strengthen brand awareness and engagement.

LOCATION - AHMEDABAD

KEY RESPONSIBILITIES

D2C Website Merchandising & Digital Experience

- Maintain and optimize the Cincinnus D2C storefront to reflect a premium, science-backed beauty aesthetic.
- Manage product detail pages (PDPs), including benefit-driven copy, key marine ingredients, usage protocols, FAQs, high-resolution imagery, and unboxing videos.
- Own digital merchandising: category navigation, product bundles, discovery kits, seasonal campaign landing pages, and cross-sell banners.
- Monitor site presentation, user navigation feedback, product ratings,



and customer reviews to continuously elevate the online shopper experience.

Marketplace Brand Custodianship (Amazon & Nykaa)
- Act as the brand guardian across Amazon, Nykaa, and other approved e-commerce channels.
- Build, refresh, and maintain Amazon Brand Stores, Premium A+ Content, product detail imagery, swatch charts, and Nykaa brand page assets.
- Maintain strict catalog hygiene: keyword-rich titles, structured bullet points, compliance declarations, and imagery standards.
- Monitor on-platform consumer reviews, ratings, Q&As;, and consumer sentiment; coordinate standard brand responses for customer queries.
- Ensure all online listings and promotions strictly adhere to the brand’s Minimum Advertised Price (MAP) and approved price-harmony guardrails.

Creative Asset Production & Campaign Coordination
- Execute monthly content calendars across digital channels based on the strategic direction from the CBGO.
- Draft creative briefs for pack photography, texture shots, 3D renders, video demonstrations, and lifestyle content.
- Collaborate with graphic designers, copywriters, video editors, and external creative agencies to ensure timely delivery of brand assets.
- Translate technical manufacturing credentials (GMP, ISO 22716, botanical actives) into consumer friendly, visually engaging digital assets.
- Coordinate cross-functional online launch readiness for current SKUs across D2C and e-commerce platforms.

Influencer, Creator & PR Management (Evolving Focus)
- Build and maintain a structured database of beauty creators, cosmetologists, haircare enthusiasts, and lifestyle micro-influencers.
- Drive influencer outreach, sampling, PR gifting, and product seeding programs.




- Develop creator briefs to ensure accurate messaging on key product claims and brand positioning.
- Track creator deliverables, posting schedules, usage rights, engagement metrics, and earned media impact.

Tracking & Executive Reporting
- Prepare weekly and monthly online brand dashboards for the CBGO covering listing quality scores, content rollouts, customer review trends, and influencer reach.
- Track digital competitor activity, emerging personal care trends, and online beauty benchmarks.

CANDIDATE QUALIFICATIONS & PROFILE

- Experience: Approximately 5 years of experience in online brand management, digital brand marketing, e-commerce content, or creative marketing.
- Industry Focus: Prior experience in Personal Care, Beauty, Cosmetics, Haircare, Skincare, or FMCG is strongly preferred.
- Platform Knowledge: Solid familiarity with Amazon Brand Registry, Amazon A+ Content, Nykaa brand modules, and Shopify/D2C CMS platforms.
- Creative & Communication Skills: Strong visual aesthetic sense, creative copywriting capability, and clear written English communication.

KEY COMPETENCIES

Brand custodianship | Visual & aesthetic judgement | Creative content development | Digital merchandising | Marketplace discipline | Influencer & creator management | Cross-functional collaboration | Ownership and attention to detail | Trend awareness

KEY PERFORMANCE INDICATORS

- Online brand presentation and listing quality across D2C, Amazon, Nykaa, and approved e-commerce channels.
- Timeliness and completeness of monthly digital content calendars and campaign asset rollouts.
- PDP, Brand Store, Premium A+ Content, and brand-page hygiene and compliance.
- Customer review, rating, Q&A;, and online sentiment monitoring and response coordination.- Influencer/creator outreach, deliverables, posting schedules, engagement, usage-rights tracking, and earned media impact.
- Online launch readiness and digital merchandising execution for new SKUs.
- Accuracy and timeliness of weekly and monthly online brand dashboards for the CBGO.
- Competitive activity, emerging trend, and online beauty bench marking

📌 Brand Manager (Ahmedabad)
🏢 CINCINNUS.shop
📍 Ahmedabad