Location

PUNE-CITY

Industry Preference

Any Industry

Education

MBA in Marketing

Experience

4-8 Years yrs

Salary Range

4 LPA - 6 LPA

Office Time

09:30 AM to 06:30 PM

Employment Type

Full Time

Contact Details

Phone+91 94039 34955

[email protected]

Role Purpose The Brand Manager is responsible for building and protecting the organization’s brand identity across all consumer touchpoints. This includes content creation, creatives design, brand communication, and brand positioning – ensuring all marketing assets (digital, print, in-store, franchise) are on-strategy, on-brief, and on-brand.

Direct reports: Content Writer, Graphic Designer, PR Executive (dotted line), and coordinates with Franchise Coordinator for brand compliance.

Key Responsibility Areas (KRAs) –

- Updated

1: Brand Identity &

- Positioning.

- - Define and maintain brand positioning (unique value proposition, brand persona, tone of voice).
- Develop brand architecture for products, services, and franchise network.
- Update brand guidelines (logo, colors, typography, imagery, tone).

2: Content Creation.

- - Lead the content strategy for all marketing channels (social media, website, email, app, PR, franchise materials).
- Approve content calendars and key messaging themes.
- Ensure content is engaging, SEO-friendly, and compliant with pharma/regulatory norms (if applicable).
- Oversee creation of long-form content (blogs, articles, case studies, newsletters).

3: Creatives Design.





- - Direct the graphic design team to produce visually compelling creatives for campaigns, social media, print, and franchise.
- Ensure all designs adhere to brand guidelines and visual identity.
- Review and approve all design assets before external release.
- Maintain a library of templates for repeatable use (social media templates, brochure templates, etc.).

4: Brand Communication.

- - Develop and execute integrated brand communication plans for product launches, festivals, and franchise campaigns.
- Ensure consistent messaging across all channels (digital, print, OOH, in-store, franchise outlets).
- Work with PR executive to align external communication with brand voice.
- Manage brand-level customer communication (newsletters, announcements, crisis communication).

5: Campaign Development &

- Execution

- - Develop integrated marketing campaign briefs (festival, product launch, franchise promotion)
- Coordinate with Content, Design, and Digital teams for campaign assets
- Monitor campaign effectiveness (reach, engagement, brand lift)

6: Market &

- Competitor Intelligence

- - Track competitor branding, campaigns, and consumer feedback
- Share insights with marketing head for strategic decisions
- Conduct consumer research for brand perception

7: PR &

- Reputation Management

- - Work with PR Executive to plan media outreach and press releases
- Monitor brand sentiment across online and offline channels
- Respond to brand-level reputational issues

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