We are looking for a proactive and execution driven Brand Manager to lead retail branding, clinic visibility, patient experience and hyperlocal marketing initiatives across multiple cities.

About the Role

ROLE OVERVIEW

We are looking for a Brand Marketing Manager who can drive measurable business growth while building long term brand equity. This is not a pure communication role. It is a revenue linked, market facing growth role that connects brand, product, performance, mar tech and patient experience.

The mandate is simple: grow market share, improve brand perception and drive full funnel conversion across cities.

KEY RESPONSIBILITIES

1. Go To Market and New Launch Leadership

- Own GTM strategy for brand initiatives and recent product launches
- Align brand growth strategy with product roadmap
- Define messaging and launch playbooks
- Lead cross functional coordination across product, performance, CRM and operations
- Conduct pre launch and post launch consumer research
- Track launch ROI and optimise post rollout

Market Share Capture and City Based Growth

- Drive localised marketing strategies to capture market share
- Track city wise performance and optimise investments

- Full-Funnel Ownership & Revenue Alignment

- Own funnel metrics across Lead → AB → FC → TO.
- Improve lead quality and conversion rates across the funnel.
- Design and optimize remarketing journeys across brand channels.
- Collaborate with Performance Marketing and CRM teams to improve attribution and business outcomes.
- Ensure brand campaigns are aligned with and accountable for revenue outcomes.

- Brand Perception, Upliftment & Health Tracking

- Drive initiatives focused on improving brand perception and consideration.
- Define, monitor,



and track key brand health metrics.
- Conduct periodic brand audits across digital and offline touchpoints.
- Ensure consistent brand messaging and positioning across all channels.
- Drive initiatives to improve brand recall, relevance, and differentiation.

- Patient Experience & On-Ground Implementation

- Ensure the brand promise is consistently reflected in clinic experience and service delivery.
- Collaborate with Operations teams to implement patient experience standards.
- Conduct regular audits to identify service gaps and improvement opportunities.
- Drive initiatives to improve NPS, patient feedback scores, and overall satisfaction.

- Marketing Technology & Tracking Ownership

- Own MarTech alignment across brand and growth initiatives.
- Ensure accurate event tracking across the Lead → AB → FC → TO funnel.
- Collaborate with Technology and Performance Marketing teams on GA4, pixel tracking, and CRM integrations.
- Improve attribution visibility and clarity across marketing channels.
- Build and maintain dashboards for funnel performance and brand health.
- Proactively identify and resolve tracking gaps and data leakages.
- Ensure remarketing audiences are accurately structured, segmented, and optimized.

- Consumer & Market Intelligence

- Conduct qualitative and quantitative consumer research.




- Translate data and research findings into actionable consumer and marketing insights.
- Analyze cohort behavior and customer lifetime value (LTV).
- Identify emerging demand pockets, market opportunities, and whitespace areas.
- Use consumer insights to inform brand strategy, messaging, and campaign planning.

- Budgeting & ROI Management

- Manage brand marketing budgets efficiently and effectively.
- Allocate marketing spends based on ROI, business priorities, and market potential.
- Track and optimize Cost per Acquisition (CPA) and Cost per Conversion (CPC) trends.
- Identify opportunities to improve marketing efficiency while protecting long-term brand equity.

KEY PERFORMANCE INDICATORS

- Market share growth in priority cities
- Improvement in Lead to FC conversion rates
- Revenue impact from brand campaigns
- Brand recall and perception shift metrics
- Successful GTM launches with measurable ROI
- Improvement in patient satisfaction metrics
- Accuracy and visibility of funnel tracking

IDEAL CANDIDATE PROFILE

- 4 to 7 years of experience in brand growth, category management or growth marketing
- Experience in healthcare, D2C, retail or multi location service brands preferred
- Strong understanding of full funnel marketing and attribution
- Experience managing GTM and product launches
- Data driven and comfortable with dashboards and analytics
- Strong cross functional stakeholder management skills
- Hands on and execution oriented

Immediate joiners or candidates with a short notice period are preferred.

Please share your CV's at [email protected] or you can also apply here!

Hoping to connect and get the best pick!

📌 Brand Manager (Mumbai)
🏢 QI Spine
📍 Mumbai