Company Description CRIF India is a leading provider of credit information, business information, analytics, scoring, credit management, and decision solutions, operating through CRIF High Mark and CRIF Solutions Pvt Ltd. CRIF High Mark, an RBI-licensed credit bureau, maintains one of India’s largest databases of individuals and businesses and supports millions of lending decisions each month, including the world’s largest Microfinance Bureau database. CRIF Solutions delivers analytics and scoring services, credit management and decision solutions, and business information reports to a wide range of clients.

As part of global fintech leader CRIF, which operates in 37 countries and serves thousands of financial institutions and businesses, CRIF India combines comprehensive local data with advanced technology and global best practices. Headquartered in Mumbai with operations in Pune and a team of over 500 employees, CRIF India focuses on innovation, client value, and long-term partnerships in the financial services ecosystem.

Role Description The Associate Vice President Commercial Business is a full-time, on-site role based in Mumbai, responsible for leading and expanding CRIF India’s commercial business portfolio. This position oversees revenue growth by developing and executing sales strategies for credit information, analytics, and decisioning solutions across banks, NBFCs, fintechs, and other commercial clients. The role involves managing key client relationships, identifying new business opportunities, and collaborating with product, analytics,



and operations teams to design and deliver solutions aligned with client needs.

The AVP will monitor commercial portfolio performance, manage risk in line with underwriting and credit policies, and provide strategic input into pricing, market positioning, and go-to-market plans. Day-to-day activities include leading and mentoring the sales team, reviewing pipelines and forecasts, preparing business proposals and presentations, engaging in senior-level client meetings, and reporting business performance to leadership.

Qualifications

- Candidates should possess strong Finance and Underwriting skills, with a solid understanding of credit risk, commercial lending, and portfolio analysis.
- Candidates should possess Sales and Sales Management skills, including experience in B2B solution selling, pipeline management, and leading high-performing sales teams.
- Candidates should possess Portfolio Management skills, with the ability to track performance, optimize returns, and manage risk across commercial client segments.
- Experience in the financial services, fintech, banking, or credit bureau domain, preferably in commercial or SME segments.
- Proven track record in business development, key account management, and achieving revenue and profitability targets.
- Robust analytical, negotiation, and stakeholder management abilities, with exceptional communication and presentation skills.
- Ability to work in a fast-paced, data-driven environment and collaborate effectively with cross-functional teams.
- Graduate or postgraduate degree in Finance, Business

📌 Associate Vice President Commercial Business (Mumbai)
🏢 CRIF India
📍 Mumbai