Market Research Analyst

Location: SMILES 4, Bengaluru, Bengaluru

Years of Experience: 1-3 Years

Job Summary: We are seeking a detail-oriented and analytical Market Research Analyst to join our dynamic team. The ideal candidate will possess robust market research knowledge and will be responsible for gathering, analyzing, and interpreting data to help inform business decisions. This role is crucial for understanding market trends, customer preferences, and competitive landscapes.

Responsibilities

- Conduct comprehensive market research to identify trends, opportunities, and competitive analysis.
- Gather and analyze data from various sources, including surveys, interviews, and secondary research.
- Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders.
- Collaborate with cross-functional teams to support product development and marketing strategies.
- Monitor industry trends and competitor activities to provide actionable insights.
- Assist in the development of research methodologies and tools to enhance data collection processes.
- Maintain a database of market research findings and ensure data integrity.

Mandatory Skills





- Strong knowledge and experience in market research methodologies and techniques.
- Proficiency in data analysis tools and software (e.g., Excel, SPSS, or similar).
- Excellent analytical and critical thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a team environment.

Preferred Skills

- Experience with qualitative and quantitative research methods.
- Familiarity with data visualization tools (e.g., Tableau, Power BI).
- Understanding of consumer behavior and market dynamics.
- Experience in a related industry (e.g., FMCG, technology, healthcare).

Qualifications

- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- 1-3 years of experience in market research or a related role.
- Strong attention to detail and ability to manage multiple projects simultaneously.

If you are passionate about market research and eager to contribute to our team's success, we encourage you to apply!

Market Research

📌 ASSOCIATE DATA SCIENTIST - Market Research (Bengaluru)
🏢 Happiest Minds Technologies
📍 Bengaluru