Associate Business Manager - Paid Media

Experience: 2-3 Years

Function: Paid Media / Performance Marketing

Role Overview

We are looking for an Associate Business Manager - Paid Media to join our growing Paid Media team.

The ideal candidate will have hands-on experience in planning, executing, monitoring, and optimizing digital advertising campaigns across platforms such as Google Ads, Meta (Facebook &

- Instagram), and other paid media channels.

This role requires someone who is analytical, detail-oriented, proactive, and comfortable managing day-to-day client communication, while collaborating with internal creative, analytics, and marketing teams.

What You’ll Do

1.

Campaign

Planning &

- Execution

- - Support the planning and execution of paid media campaigns across Google Ads, Facebook, Instagram, and other digital platforms.

- Coordinate campaign schedules, deliverables, and timelines.

- Monitor campaigns regularly and support ongoing optimization to improve performance.

2. Data Analysis &

- Reporting

- - Analyze campaign performance and identify actionable insights.

- Track key performance indicators and highlight areas for optimization.

- Prepare regular campaign reports and performance updates.

- Translate campaign data into clear recommendations and next steps.

3.

Creative

Coordination

- - Collaborate with creative teams to ensure timely development and delivery of campaign assets.

- Coordinate ad copies, visuals, and other creative requirements.

- Support A/B testing of creatives, messaging, and formats to improve campaign performance.

4.

Budget

Management

- - Monitor and track advertising spends across campaigns.

- Ensure budgets are allocated effectively and remain aligned with campaign objectives.

- Support financial tracking, reporting, and budget analysis.

5. Market &

- Audience Research

- - Conduct research on industry trends, competitors, audiences, and emerging opportunities.





- Identify insights that can help improve campaign strategies.

- Contribute to audience targeting and media planning recommendations.

6.

Client

Management

- - Act as a key point of contact for clients for day-to-day operational queries, campaign updates, and requirements.

- Maintain regular communication and ensure client expectations are managed effectively.

- Support presentations, campaign reviews, proposals, and client documentation.

7. Team Collaboration &

- Mentorship

- - Work closely with cross-functional teams including Creative, Analytics, Marketing, and Content.

- Coordinate across teams to ensure smooth and timely campaign delivery.

- Guide and mentor junior analysts on campaign management, reporting, and analytical best practices.

- Contribute towards building a collaborative and learning-focused team environment.

What We’re Looking For

- - 2-3 years of relevant experience in Paid Media, Performance Marketing, Digital Advertising, or a similar role.

- Bachelor’s degree in Marketing, Business, Communications, or a related field.

- Hands-on understanding of platforms such as Google Ads and Meta Ads Manager.

- Strong analytical skills with the ability to interpret campaign performance data.

- Understanding of campaign optimization, audience targeting, budget management, and performance reporting.

- Strong organizational skills and attention to detail.

- Ability to manage multiple campaigns, priorities, and deadlines simultaneously.

- Good command of Microsoft Office Suite and familiarity with digital marketing and reporting tools.

- Strong written and verbal communication skills.

- Comfortable interacting with clients and coordinating with multiple internal stakeholders.

Who Would Be a Great Fit?

Someone who enjoys working with data as much as campaigns, understands what drives paid media performance, communicates confidently with clients, and can take ownership while working collaboratively with a quick-paced team.

📌 Associate Business Manager - Paid Media (Mumbai)
🏢 Puretech Digital
📍 Mumbai