Assistant Manager – Performance Marketing

Company: Shoppers Stop

Location: Mumbai

Reports To: Head – Performance Marketing

Experience Required: 4–5 years

About the Role

We're looking for an Assistant Manager – Performance Marketing to drive app-first growth for Shoppers Stop through paid and organic digital channels. The ideal candidate has hands-on experience running high-spend campaigns across Google, Meta, and app-install ecosystems, with a strong analytical foundation to translate data into performance improvements.

Key Responsibilities

- Plan, execute, and optimize performance campaigns across Google Ads, Meta Ads, and app install/UA channels with an app-first mindset
- Own SEO strategy and execution to drive organic visibility and traffic
- Track, analyze, and report on campaign performance using AppsFlyer (attribution, cohort analysis, LTV, ROAS)
- Manage budgets across channels to hit CAC, ROAS, and app install/engagement targets
- Collaborate with creative, product, and tech teams to improve funnel performance and app UX




- Conduct A/B tests on ad creatives, landing pages, and app flows
- Monitor and troubleshoot tracking/attribution issues (SDKs, deep links, MMP setup)
- Present performance insights and recommendations to the Performance Marketing Head
- Stay current on platform updates, privacy changes (iOS ATT, Google Ads policy shifts), and industry trends

Requirements
- 4–5 years in performance marketing, with meaningful app-first / app-install campaign experience
- Solid hands-on expertise in Google Ads, Meta Ads Manager, and SEO
- Proficiency with AppsFlyer or similar MMPs (attribution, event tracking, dashboards)
- Strong analytical skills — comfortable with data, funnels, and campaign math
- Solid understanding of the mobile marketing tech stack (SDKs, deep linking, tracking/tagging)
- Experience in retail/e-commerce is a plus
- Bachelor's degree; MBA preferred but not mandatory

📌 Assistant Marketing Manager (Mumbai)
🏢 Shoppers Stop
📍 Mumbai