Key Responsibilities:

- Sales & Growth:

Achieve primary/secondary sales targets, expand distribution, improve outlet coverage and drive focus SKUs/new launches.

- Distributor Management:

Manage distributor operations, stocks, claims, collections, manpower and ROI.

- Team Management:

Lead, coach and monitor Sales Officers to achieve targets, beat coverage and productivity.

- Market Execution:

Ensure effective beat planning, merchandising, visibility, range selling and current product placement.

- Competition:

Track competitor pricing, schemes, launches and market activities and recommend corrective actions.

- Reporting & Technology:

Ensure SFA/DMS compliance, monitor sales performance and submit regular reports.

- Stakeholder Management:

Coordinate with RSM, Trade Marketing, Supply Chain, Finance, HR, distributors and key retailers.

- Overall Objective:

Drive profitable territory growth, distribution expansion and strong sales execution

.

Qualification

:

Graduate/MBA preferred in Sales & Marketing.

Experience

:

8+ years in FMCG sales, with 2–3 years in Territory/Area Management and direct team handling.

📌 Area Sales Executive (Amritsar)
🏢 Raj Industries
📍 Amritsar