Performance Marketing ManagerLa Maison Eterna | Green Park, New Delhi (On-site) | Full time Compensation: ₹4 LPA + Performance-Based Bonus

About La Maison EternaLa Maison Eterna is a luxury home decor and gifting house, known as "curators of permanence." We craft handcrafted silver-plated serveware, crystal barware, jade accessories, vases, and candle stands, along with corporate gifting and wedding order programmes, designed to be treasured for generations. As we scale our direct-to-consumer growth, we're looking for a Performance Marketing Manager who can turn ad spend into real, measurable revenue, not just impressions and likes.

The RoleWe need someone who lives in the numbers: CAC, ROAS, conversion rate, revenue per session, not followers, reach, or impressions. You'll own Meta Ads, Google Ads, and SEO end-to-end, and you'll use AI tools to work faster, test smarter, and squeeze more performance out of every rupee spent. This role is for a hands-on operator, not a strategist who hands off execution to an agency.

High-value gifting and considered luxury purchases mean you'll also need to think about longer decision cycles, corporate/bulk order funnels, and seasonal/occasion-driven demand (weddings, festive gifting, corporate gifting).

What You'll DoPaid Media (Meta & Google Ads)

- Plan, launch, and manage campaigns across Meta Ads Manager and Google Ads (Search, Shopping, Performance Max)
- Own budget allocation and daily/weekly optimization based on CAC, ROAS, and revenue, not likes, reach, or impressions
- Build campaigns and audiences suited to a high-ticket, gifting-led catalog (retargeting, lookalikes, occasion-based targeting for weddings/corporate gifting/festive season)




- Build and run structured A/B tests on creative, audience, copy, and landing pages
- Report performance weekly with real numbers: spend, revenue, blended CAC, ROAS, and contribution margin, with a clear read on what's working and why

SEO

- Own on-page SEO, technical SEO health, and content strategy to grow organic traffic and organic revenue
- Optimize collection and product pages (e.g. barware, serveware, vases, candle stands) for relevant purchase-intent keywords
- Track keyword rankings, organic conversion rate, and organic revenue contribution, not just traffic volume
- Work with content/creative teams to produce SEO-optimized product and gifting-guide content

AI-Driven Performance

- Use AI tools (e.g., ChatGPT/Claude for ad copy and creative iteration, AI-based bid/budget optimization, AI analytics/insight tools) to speed up testing cycles and improve decision-making
- Identify where AI can reduce manual reporting/analysis time and redirect that time into testing and strategy
- Stay current on AI-powered ad platform features (Meta Advantage+, Google Performance Max, AI-generated creative) and evaluate them against actual performance data before adopting

Analytics & Reporting

- Build and maintain dashboards (GA4 + ad platforms) tracking spend, revenue, CAC, ROAS, and LTV
- Present monthly performance reviews to leadership grounded in P&L; impact,



not vanity metrics
- Forecast spend and revenue for monthly/quarterly planning, accounting for seasonal gifting cycles

What We're Looking For (Required)
- 2–4 years of hands-on experience managing both Meta Ads and Google Ads, with real budget ownership (not just assisting)
- Working knowledge of SEO fundamentals: on-page optimization, keyword research, basic technical SEO
- Demonstrated ability to read and act on performance data: you should be comfortable explaining CAC, ROAS, conversion rate, and how they connect to actual profitability
- Practical experience using AI tools in a marketing workflow (ad copy generation, creative testing, analytics, or automation), not just casual ChatGPT use
- Proficiency with GA4 and Excel/Google Sheets for reporting
- Ability to work independently and report performance in terms of business outcomes, not activity or vanity metrics (no "we got X impressions"; we want "this campaign added ₹X revenue at Y CAC")

Nice to Have
- Experience in D2C, luxury retail, home decor, or gifting brands
- Experience marketing high-ticket/considered-purchase products
- Experience with landing page/CRO tools
- Familiarity with email/SMS retention or affiliate marketing

Compensation & Location
- ₹4,00,000 per annum (fixed) + performance-based bonus tied to campaign ROAS/revenue targets
- Based on-site at our Green Park, New Delhi office

To Apply: Send your resume along with one campaign example where you can share actual numbers (spend, CAC, ROAS, or revenue impact) to [email protected]. La Maison Eterna is an equal opportunity employer committed to building a diverse and inclusive team.

📌 Ads Specialist (New Delhi)
🏢 Eterna
📍 New Delhi