Location: Mumbai, India
Department: Product & Category Management
Reporting To: CEO / Founder

About HariBol Foods
HariBol Foods is a quick-growing FMCG company focused on building premium, natural, health-conscious, and clean-label products. We are expanding our portfolio across dairy and non-dairy categories and are looking for a strategic and entrepreneurial Category Head to build, scale, and lead our beverages business across multiple channels.

Role Overview
The Category Head – Beverages will own the complete Dairy & Non-Dairy Beverage portfolio, driving category strategy, innovation, commercialization, profitability, and growth. The role requires end-to-end ownership of the category—from consumer insights and product development to sourcing, manufacturing, go-to-market strategy, and commercial performance.

Key Responsibilities
 Develop and execute category strategy for dairy and non-dairy beverages.
 Lead new product development from concept to commercialization.
 Manage the beverage portfolio, including flavoured milk, lassi, buttermilk, protein drinks, plant-based beverages,



fruit drinks, and functional beverages.
 Conduct market research, consumer insights, and competitor benchmarking to identify growth opportunities.
 Drive pricing strategy, profitability, and category growth.
 Build sales lines and identify opportunities to expand distribution and revenue across channels.
 Partner with Procurement, R&D;, Quality, Manufacturing, Marketing, Sales, and Finance to ensure successful execution.
 Develop go-to-market strategies across General Trade, Modern Trade, D2C, E-commerce, and HoReCa.
 Own category P&L; and annual business planning.
 Build strong relationships with suppliers and co-manufacturers.
 Present category performance, insights, and strategic recommendations to leadership.

Key Performance Indicators
 Revenue Growth
 Gross Margin
 Category Profitability
 New Product Launch Success
 Market Share
 Forecast Accuracy
 Product Availabil

📌 Category Head (Mumbai)
🏢 Haribol
📍 Mumbai