Job Descriptions

Role Purpose
The Marketing Strategy Manager serves as the central orchestration point for driving a sustainable, high-growth agenda across the IMEA region. The role owns the regional growth engine by translating fragmented market signals into clear strategic priorities, scalable business models, and aligned global roadmaps. It enables regional and global leadership to make high-impact, data-backed decisions in a highly diverse & competitive market.
Key Responsibilities:
• Develop and maintain a dynamic opportunity heatmap across countries, segments, applications, and customer types to identify high-value growth pockets. Establish emerging & future trends.
• Design and validate innovative go-to-market (GTM) models (direct, distributor, partner-led, digital, service-led) through structured pilots and test-and-scale frameworks. Help create highly effective customer activation & channel motivation programs with clear ROI, which can be scaled across regions.
• Build and manage a strategic growth portfolio with transparent business cases, investment hypotheses, KPIs,



and stage-gate governance. Drive strategic NPI, cost chase projects.
• Identify and shape M&A; pipeline opportunities by defining strategic gaps, adjacencies, screening targets, and developing investment theses aligned with growth priorities.
• Act to influence global portfolio, innovation, pricing, and capability decisions giving priority to local market scenarios and operating plans.
• Establish a structured governance cadence (monthly, quarterly, annual) to drive alignment between local execution and regional & global strategy.
Strategic Impact:
• Enables fact-based decision making for regional and global leadership teams.
• Creates a unified growth roadmap across highly fragmented and diverse markets.
• Drives prioritization of investments based on opportunity, ability to win, and strategic fit.
• Converts insights into scalable business outcomes through disciplined execution frameworks.
Influe

📌 Market Strategy Manager IMEA (Navi Mumbai)
🏢 Henkel
📍 Navi Mumbai