Key Result Areas

Supporting Actions

Impact the Brand Financials

Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
Negotiate with vendors to get the best rates for procuring marketing collaterals
Ensure timely vendor onboarding, PO release and invoice submission for all vendors

Understand, Define & Continuously track evolving consumer needs

Define & track the targeted customer in terms of demographic & psychographic profile
Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.




Ensure timely delivery of artworks and see through the execution of the same.
Ensure productive Media Planning & Buying

Customer engagement

Plan the marketing Campaign Effectiveness
Track consumer feedback and relay the same to the relevant teams

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
Build Marketing Plans and Budget for executing on agreed objectives
Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes

Agency Management
Athlete & Influencer management
Timely execution of all marketing collaterals
Timely Delivery of all merchandise to partners

📌 Marketing Manager, VH IW (India)
🏢 Aditya Birla Fashion and Retail
📍 India