Key Result Areas

Supporting Actions

Research & Trend Analysis

Conduct primary & secondary Research on Fashion & Lifestyle trends for successful understanding of trends and range creation.
benchmark competition brands to have a clear understanding of product handwriting & brand differentiation
travel to fairs/markets & mills and share learning through design reports
Call out seasonal colors/fabrics/silhouette and product innovation to key stakeholders on a regular basis.

Season Concept & Story telling

Create seasonal concept backed by robust research and understanding of seasonal high-trends.
Build on a story telling model to ensure commercial viability & high fashion sensibility in-line with the brand promise to the consumer

Range Presentation

Create range in line with the seasonal concept.
Work with Product & Product Development teams to understand costing/commercial viability of the merchandise and to ensure seamless and timely end-to-end development of your range.




Participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.

Tech Pack creation

Create elaborate and quality tech packs and facilitate timely uploads on the PLM
Ensure timely handover to sourcing & product teams in line with the business process calendar

Proto development

Lead Quality sampling; work with product and sourcing, suppliers & mills to ensure successful proto development in actuals. This has to be done in compliance with the timelines/ deliverables.
Approvals of strikeoffs, lapdibs, and other developments.

Stakeholder engagement

Ensuring seamless interactions with bith internal and extrenal stakeholders (supplier/mills)

Self Development

Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights.
Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines

📌 Design Head (India)
🏢 Aditya Birla Fashion and Retail
📍 India