CRM Specialist – Growth Pod
Location: Bangalore (Office – HSR Layout)

About AppsForBharat
AppsForBharat (Sri Mandir App) is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design and data play a central role in shaping user behavior at scale.

About the Role
We are looking for a CRM Specialist to work closely with our Growth Pod and Central CRM team to improve the journey of current users, from activation to their first and second transaction.
This is a hands-on role combining CRM execution, user insights and experimentation.



You will work across channels, run growth experiments and use campaign performance and user behaviour to make journeys more relevant and effective.

What You’ll Do
Plan and execute CRM campaigns and journeys across Push, In-App, WhatsApp, SMS, RCS and Email.
Manage campaigns across the 0–30 day user journey, including onboarding, activation, T1 and T1→T2.
Build user segments based on behaviour, lifecycle stage, engagement and transaction history.
Partner with the Growth Pod to identify drop-offs and opportunities to improve user movement.
Run experiments across messaging, creatives, channels, timing, frequency and journey sequencing.
Track campaign and funnel performance and translate data into actionable insights.
Build and manage campaigns on platforms such as MoEngage, CleverTap or similar CRM tools.
Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

What We’re

📌 Customer Relationship Management Specialist (Bengaluru)
🏢 AppsForBharat
📍 Bengaluru