We’re Hiring: CRM & Retention Marketing Specialist
Location: Remote
Type: Full-time
The Chance
We’re looking for a results-driven CRM & Retention Marketing Specialist to lead and optimize our customer engagement strategy across email, WhatsApp, and lifecycle marketing platforms. You’ll take ownership of CRM systems across both e-commerce and lead generation clients, driving personalized, high-performing campaigns and automated journeys across the entire customer lifecycle.
This is a strategic and execution-focused role — ideal for someone who thrives in a data-driven environment, can work independently, and collaborates effectively with a wider marketing team.
Key Responsibilities
Build, manage, and optimize automated email flows (e.g., welcome, cart abandonment, post-purchase, win-back) using Klaviyo.
Plan and execute lead nurturing journeys (lead capture → qualification → conversion → re-engagement) for lead generation clients.
Launch segmented campaigns across email and WhatsApp to support promotions, product launches, and seasonal events.
Plan, execute,



and optimize WhatsApp marketing campaigns using Chatarmin or similar platforms.
Manage customer segmentation, personalization, and lifecycle journeys across multiple channels including Email, WhatsApp, Push Notifications, and SMS.
Work on lifecycle marketing platforms such as CleverTap, WebEngage, or MoEngage to drive engagement and retention.
Conduct regular A/B testing and continuously improve performance based on data-driven insights.
Monitor and report on campaign performance metrics including open rate, CTR, conversions, revenue attribution, and lead-to-customer conversion rates.
Collaborate with content, design, and paid media teams to ensure consistent branding and integrated execution.
Ensure compliance with regional data privacy laws and opt-in best practices for all communications.
Stay updated on CRM, lifecycle marketing, and WhatsApp platform best practices.
Success Metrics / KPIs
Email-attribute

📌 CRM & Retention Marketing Specialist (Salary upto 8 -10LPA) (India)
🏢 UPILA
📍 India