We are looking for a proactive and execution driven Brand Manager to lead retail branding, clinic visibility, patient experience and hyperlocal marketing initiatives across multiple cities.

About the Role

ROLE OVERVIEW
We are looking for a Brand Marketing Manager who can drive measurable business growth while building long term brand equity. This is not a pure communication role. It is a revenue linked, market facing growth role that connects brand, product, performance, mar tech and patient experience.

The mandate is straightforward: grow market share, improve brand perception and drive full funnel conversion across cities.

KEY RESPONSIBILITIES

Go To Market and New Launch Leadership
Own GTM strategy for brand initiatives and new product launches
Align brand growth strategy with product roadmap
Define messaging and launch playbooks
Lead cross functional coordination across product, performance, CRM and operations
Conduct pre launch and post launch consumer research
Track launch ROI and optimise post rollout

Market Share Capture and City Based Growth




Drive localised marketing strategies to capture market share
Track city wise performance and optimise investments

1. Full-Funnel Ownership & Revenue Alignment
Own funnel metrics across Lead → AB → FC → TO.
Improve lead quality and conversion rates across the funnel.
Design and optimize remarketing journeys across brand channels.
Collaborate with Performance Marketing and CRM teams to improve attribution and business outcomes.
Ensure brand campaigns are aligned with and accountable for revenue outcomes.

2. Brand Perception, Upliftment & Health Tracking
Drive initiatives focused on improving brand perception and consideration.
Define, monitor, and track key brand health metrics.
Conduct periodic brand audits across digital and offline touchpoints.
Ensure consistent brand messaging and positioning across all channels.
Drive initiatives to improve brand recall, relevance, and differentiation.

3. Patient Experience & On-Groun

📌 Brand Manager (Mumbai)
🏢 QI Spine
📍 Mumbai