Company Description
SHAY is a fast-growing, design-led lifestyle kitchenware brand available across Amazon, Flipkart,
Myntra, Blinkit, and our own Shopify website. As one of the leading brands in the ceramic
tableware category, we are now expanding into broader kitchenware and home categories. With a
focus on premium design, quality, and everyday functionality, SHAY is redefining how India cooks,
serves, and shares food.

Job Description
We are looking for a data-driven and ROI-focused Performance Marketing Specialist to manage and scale paid advertising across key marketplaces like Amazon, Flipkart, and others. This role is central to driving revenue growth, improving ad efficiency, and strengthening Shay’s marketplace presence.

Key Responsibilities
Marketplace Advertising (Amazon, Flipkart & Q.Com)
Plan, create, and optimise PPC campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and other marketplace ad formats.
Continuously monitor campaign performance (ACOS, ROAS, CPC, CTR, Conversion Rate).
Conduct daily/weekly optimization of bids, budgets, keywords,



product targeting, and placements.
Manage current launches with structured ad funnels: awareness → consideration → conversion.

2.Data & Analytics
Analyse performance data to generate insights that directly influence ad strategy.
Prepare weekly and monthly performance reports with clear actions and recommendations.
Use tools like Brand Analytics, Search Query Performance, Product Opportunity Explorer, Flipkart Ads dashboards, etc.

3.Keyword & Listing Strategy
Perform keyword research and ensure listings are optimized for both organic and paid performance.
Coordinate with listing/creative teams for A+ content, images, and catalog improvements that enhance conversion.

4.Budget Managent
Plan and allocate ad budgets across marketplaces to maximize ROI.
Track spend vs. sales impact and adjust quickly based on performance swings.

5.Growth & Strategy
Identify new marketplace advertising opportun

📌 Performance Marketing Manager (New Delhi)
🏢 Shay
📍 New Delhi